Senior CRM Executive - Data-Driven E-commerce Growth

PRETTYLITTLETHING; Manchester; On-site; GBP 40,000 - 56,000; Full time

Job summary

PrettyLittleThing in Manchester is seeking a Senior CRM Executive to drive CRM performance across markets and channels, owning day-to-day activity from planning through to analysis.

You will use customer data and insights to improve engagement, BAU communications and behavioural journeys, working closely with the Snr. CRM Manager.

Candidates should have 2+ years in a CRM role, be data-driven, and familiar with Bloomreach; retail and fast-paced environments are a bonus.

Qualifications

• 2+ years of experience in a CRM Executive role.
• Strong analytics and data-driven approach.
• Experience with Bloomreach or similar CRM platforms.
• Understanding of customer lifecycle and behavioural marketing.
• Excellent attention to detail and communication skills.

Responsibilities

• Manage and prioritise workloads within the team to ensure activity is delivered accurately and on time.
• Own CRM activity across markets and channels, focusing on BAU performance.
• Plan and deliver customer communications across territories and channels.
• Support end-to-end CRM campaigns, from briefing to post-analysis.
• Assist with MVT testing across BAU and behavioural activity.
• Optimize journeys using insights and performance data.
• Identify trends and recommendations from data.
• Keep CRM calendar accurate and data-driven.
• Flag issues and propose solutions.
• Stay updated on CRM trends and best practices.

Skills

CRM strategy

Data analytics

Campaign management

BAU optimization

MVT testing

Bloomreach

Tools

Bloomreach

Job description

PrettyLittleThing in Manchester is seeking a Senior CRM Executive to drive CRM performance across markets and channels, owning day-to-day activity from planning through to analysis.

You will use customer data and insights to improve engagement, BAU communications and behavioural journeys, working closely with the Snr. CRM Manager.

Candidates should have 2+ years in a CRM role, be data-driven, and familiar with Bloomreach; retail and fast-paced environments are a bonus.