CRM Executive

BOOHOOMAN; Manchester; On-site; GBP 32,000 - 42,000; Full time

Job summary

Debenhams Group in Manchester is seeking a CRM Executive to join boohooMAN operations. You will manage lifecycle campaigns across email, push and SMS, driving loyalty and value for global markets. You will work with Bloomreach, craft targeted segmentation, monitor deliverability, and report insights to stakeholders.

A fast-paced retail environment and proactive, customer-first mindset are essential. The role is based in Manchester, five days a week, offering opportunities to impact retention and

Qualifications

• CRM Executive with experience in fast-paced retail and managing communications across email, push and SMS.
• Proactive, results-driven mindset with strong stakeholder communication.

Responsibilities

• Coordinating with marketing and merchandising to create a campaign content plan across multiple global markets and ensuring on-brand communications across email, push and SMS.
• Developing segmentation strategies to maximise engagement and conversion.
• Creating innovative content to drive customer acquisition, retention and reactivation and to push KPIs.
• Reviewing campaign performance and reporting insights to stakeholders with actionable recommendations.
• Monitoring channel deliverability and coordinating CRM activities across channels.
• Ad hoc projects including segmentation and targeting enhancements within CRM tech.

Skills

Campaign management

Segmentation strategies

Content creation

Email & mobile channels

Cross-functional collaboration

Tools

Bloomreach

Job description

About us

At Debenhams Group, we are a diverse portfolio of five core brands (boohoo, boohooMAN, PrettyLittleThing, Karen Millen, and Debenhams) alongside a dynamic marketplace model and a growing financial services division, it keeps us pretty busy!

We don't stand still, we lead, evolve, and redefine online fashion. With bold ambitions and big energy, we're on a mission to be the best, delivering the strongest propositions to our customers in the most engaging, innovative, and efficient ways possible.

We thrive on change, innovation, and pace. Every challenge is an opportunity, and every day is a chance to push boundaries. If you're someone who embraces the unknown, thrives in a fast-moving, high-growth environment, and is ready to shape the future of retail, you'll love it here. We want visionaries, disruptors, and doers, people who bring fresh thinking, relentless energy, and the drive to make an impact.

Be bold. Be creative. Be a community.

THE ROLE

We are looking for a CRM Executive to join our boohooMAN team, this role is based in Manchester 5 days per week.

You will be working in a really varied position getting to work across key lifecycle, loyalty, retention and brand initiatives aimed at driving value and loyalty from our customers. We work with an enterprise CRM system (Bloomreach) so you will have the opportunity to utilise functionality to deliver value.

WHAT YOU'LL BE DOING

• Coordinating with marketing and merchandising teams to create, manage and deliver a campaign content plan across multiple global markets. Ensuring all communications on email, mobile push notifications and SMS are on-brand, accurate, relevant and timely.
• Supporting the delivery of other CRM channels.
• Assisting the development of segmentation strategies to ensure campaigns are suitably targeted to maximise channel engagement rates and conversion.
• Creating innovative and engaging content; driving customer acquisition, retention and reactivation. Pushing boundaries and exceeding KPIs and objectives.
• Reviewing of campaign performance and reporting on results to key stakeholders with actionable insights
• Monitoring channel deliverability
• Ad hoc projects including segmentation and targeting strategy application to technological development within CRM.

MORE ABOUT YOU

We are looking for an enthusiastic and detail-oriented CRM Executive with experience working in a fast-paced team supporting with the planning and execution of key communications across email, push & SMS to drive sales, retention and customer loyalty

We need someone who can get stuck in and can re-act quickly to changes within a fast pasted environment whilst collaborating cross functionally across digital marketing as well as trade, brand, design and analytics.

We want you to be familiar with CRM software and have experience in a fast-paced, high-volume retail environment. We want you to show us you are proactive and results-driven with a passion for thinking customer first and have the ability to communicate well with all stakeholders when briefing or sharing results is essential

Why Join Us?

2026 is a year for making bold moves, delivering real results, and driving forward with unstoppable momentum. If that excites you, then you belong at Debenhams Group.

Let's lead the change together.