CRM Executive

boohooMAN.com; Manchester; On-site; GBP 28,000 - 36,000; Full time

Job summary

boohooMAN, part of Debenhams Group, is seeking a CRM Executive in Manchester to lead cross-channel customer communications across email, push and SMS. You will work across lifecycle, loyalty, retention and brand initiatives to drive value and loyalty from customers using Bloomreach.

You will collaborate with marketing, trade, brand, design and analytics to ensure timely, on-brand campaigns and impactful customer experiences in a fast-paced retail environment.

Qualifications

• Experience delivering CRM communications across email, push and SMS.
• Ability to plan and execute cross-channel campaigns with data-driven insights.
• Strong collaboration with marketing, trade, brand, design and analytics teams.

Responsibilities

• Co-ordinate with marketing and merchandising to create and deliver a campaign content plan across global markets.
• Ensure communications on email, mobile push notifications and SMS are on-brand, accurate and timely.
• Support delivery of other CRM channels and segmentation strategies to maximise engagement and conversion.
• Develop engaging content to drive acquisition, retention and reactivation, aiming to exceed KPIs.
• Review campaign performance and report insights to stakeholders.
• Monitor channel deliverability and participate in ad hoc segmentation/targeting projects.

Skills

CRM

Email marketing

Push notifications

SMS marketing

Segmentation

Campaign planning

Tools

Bloomreach

Job description

About us
At Debenhams Group, we are a diverse portfolio of five core brands (boohoo, boohooMAN, PrettyLittleThing, Karen Millen, and Debenhams) alongside a dynamic marketplace model and a growing financial services division, it keeps us pretty busy!

Description
At Debenhams Group, we are a diverse portfolio of five core brands (boohoo, boohooMAN, PrettyLittleThing, Karen Millen, and Debenhams) alongside a dynamic marketplace model and a growing financial services division, it keeps us pretty busy!
We don’t stand still, we lead, evolve, and redefine online fashion. With bold ambitions and big energy, we’re on a mission to be the best, delivering the strongest propositions to our customers in the most engaging, innovative, and efficient ways possible.
We thrive on change, innovation, and pace. Every challenge is an opportunity, and every day is a chance to push boundaries. If you’re someone who embraces the unknown, thrives in a fast-moving, high-growth environment, and is ready to shape the future of retail, you’ll love it here. We want visionaries, disruptors, and doers, people who bring fresh thinking, relentless energy, and the drive to make an impact.
Be bold. Be creative. Be a community.

THE ROLE
We are looking for a CRM Executive to join our boohooMAN team, this role is based in Manchester 5 days per week.
You will be working in a really varied position getting to work across key lifecycle, loyalty, retention and brand initiatives aimed at driving value and loyalty from our customers. We work with an enterprise CRM system (Bloomreach) so you will have the opportunity to utilise functionality to deliver value.

What You'll Be Doing

• Coordinating with marketing and merchandising teams to create, manage and deliver a campaign content plan across multiple global markets. Ensuring all communications on email, mobile push notifications and SMS are on-brand, accurate, relevant and timely.
• Supporting the delivery of other CRM channels.
• Assisting the development of segmentation strategies to ensure campaigns are suitably targeted to maximise channel engagement rates and conversion.
• Creating innovative and engaging content; driving customer acquisition, retention and reactivation. Pushing boundaries and exceeding KPIs and objectives.
• Reviewing of campaign performance and reporting on results to key stakeholders with actionable insights
• Monitoring channel deliverability
• Ad hoc projects including segmentation and targeting strategy application to technological development within CRM.

More About You
We are looking for an enthusiastic and detail-oriented CRM Executive with experience working in a fast-paced team supporting with the planning and execution of key communications across email, push & SMS to drive sales, retention and customer loyalty
We need someone who can get stuck in and can re-act quickly to changes within a fast pasted environment whilst collaborating cross functionally across digital marketing as well as trade, brand, design and analytics.
We want you to be familiar with CRM software and have experience in a fast-paced, high-volume retail environment. We want you to show us you are proactive and results-driven with a passion for thinking customer first and have the ability to communicate well with all stakeholders when briefing or sharing results is essential

Why Join Us?
2026 is a year for making bold moves, delivering real results, and driving forward with unstoppable momentum. If that excites you, then you belong at Debenhams Group.
Let’s lead the change together.