Senior CRM Coordinator

The Marketing Meetup Ltd; Lancashire; On-site; GBP 40,000 - 52,000; Full time

Job summary

The Marketing Meetup Ltd in Blackpool is seeking a Senior CRM Coordinator to support and develop its CRM activity across email, SMS and direct mail. The role is hands-on with responsibility for day-to-day execution and contributing to CRM strategy.

You’ll work closely with CRM and marketing stakeholders, focusing on lifecycle and automated campaigns, and deliverables in a hybrid setup with three days on site.

Qualifications

• Minimum 2 years’ experience in a CRM or lifecycle marketing role.
• Hands-on experience with CRM/ESP platforms (e.g. Bloomreach or similar).
• Strong Excel skills and comfortable with campaign data.
• Experience using analytics tools such as Google Analytics.
• Background in retail/ecommerce or multi-channel environments preferred.

Responsibilities

• Deliver and optimise CRM campaigns across email, SMS, and direct mail.
• Support the build and ongoing optimisation of lifecycle and automated journeys.
• Own CRM campaign planning and execution from brief to delivery.
• Produce reporting and analysis to track performance and inform decisions.
• Work closely with wider marketing and digital teams.

Skills

CRM campaign experience

Lifecycle marketing

Excel

Google Analytics

Campaign data analysis

Tools

Bloomreach

Job description

Location: Blackpool (hybrid – 3 days onsite)

A well-established UK retail business is looking to hire a Senior CRM Coordinator to support and develop its CRM activity across email, SMS, and direct mail.

This role is hands‑on and suited to someone looking to take the next step in their CRM career, with responsibility for day‑to‑day execution as well as contributing to CRM strategy. You’ll work closely with CRM and marketing stakeholders, focusing particularly on lifecycle and automated campaigns.

Key Responsibilities

• Deliver and optimise CRM campaigns across email, SMS, and direct mail
• Support the build and ongoing optimisation of lifecycle and automated journeys
• Own CRM campaign planning and execution from brief to delivery
• Produce reporting and analysis to track performance and inform decisions
• Work closely with wider marketing and digital teams

Experience Required

• Minimum 2 years’ experience in a CRM or lifecycle marketing role
• Hands‑on experience with CRM or ESP platforms (e.g. Bloomreach or similar)
• Strong Excel skills and confidence working with campaign data
• Experience using analytics tools such as Google Analytics
• Background in retail, ecommerce, or multi‑channel environments preferred