Senior CRM Executive

PrettyLittleThing.com; Manchester; On-site; GBP 35,000 - 55,000; Full time

Job summary

PrettyLittleThing in Manchester is seeking a Senior CRM Executive to drive CRM performance across markets and channels. You will own day-to-day activity, from planning and delivery through analysis and optimisation, using customer data to boost engagement and BAU effectiveness.

You'll work with the Snr. CRM Manager to identify opportunities, improve journeys, and contribute to data-driven campaigns in a fast-paced online fashion environment.

Qualifications

• 2+ years' experience in a CRM Executive or Senior CRM Executive role.
• Strong commercial understanding and a passion for data and analytics.
• Experience using Bloomreach or a similar CRM platform.
• Strong understanding of CRM, customer lifecycle and behavioural marketing.
• Excellent attention to detail and organisational skills.
• Confident communicator with the ability to work across multiple teams.
• Self-motivated, proactive and comfortable working in a fast-paced environment.
• Customer-centric with a strong interest in retail, e-commerce and online marketing.
• Fashion/retail experience desirable.

Responsibilities

• Manage CRM activity across markets and channels, focusing on BAU performance.
• Plan and deliver customer communications across territories and channels.
• Support end-to-end delivery of CRM campaigns from briefing to post-campaign analysis.
• Assist in MVT testing across BAU and behavioural activity.
• Optimize behavioural journeys using customer insights and performance data.
• Use data and analytics to identify trends, opportunities and recommendations.
• Keep the CRM calendar accurate, up-to-date and data-driven.
• Identify issues, manage deadlines and propose solutions.
• Stay up-to-date with CRM trends, tools and best practices.

Skills

CRM experience

Data analytics

Communication

Attention to detail

Organisational skills

Cross-functional teamwork

Proactive mindset

Retail/e‑commerce interest

Tools

Bloomreach

Job description

Description

At Debenhams Group, we are a diverse portfolio of five core brands: boohoo, boohooMAN, PrettyLittleThing, Karen Millen, and Debenhams, alongside a dynamic marketplace model and a growing financial services division. It keeps us pretty busy!

Description

At Debenhams Group, we are a diverse portfolio of five core brands: boohoo, boohooMAN, PrettyLittleThing, Karen Millen, and Debenhams, alongside a dynamic marketplace model and a growing financial services division. It keeps us pretty busy! We don’t stand still, we lead, evolve, and redefine online fashion. With bold ambitions and big energy, we're on a mission to be the best, delivering the strongest propositions to our customers in the most engaging, innovative, and efficient ways possible.

We thrive on change, innovation, and pace. Every challenge is an opportunity, and every day is a chance to push boundaries. If you're someone who embraces the unknown, thrives in a fast-moving, high-growth environment, and is ready to shape the future of retail, you'll love it here.

Be brave. Be creative. Be a community.

THE ROLE

As a Senior CRM Executive at PrettyLittleThing, you'll play a key role in driving CRM performance across your responsible markets and channels. Working closely with the Snr. CRM Manager, you'll own day-to-day CRM activity, from planning and delivery through to analysis and optimisation.

You'll use customer data and commercial insight to identify opportunities, improve customer engagement and optimise BAU communications and behavioural journeys.

What You'll Be Doing

• Manage and prioritise workloads within the team, ensuring activity is delivered accurately and on time.
• Own CRM activity across your responsible markets and channels, with a focus on BAU performance.
• Plan and deliver customer communications across relevant territories and channels.
• Support the end-to-end delivery of CRM campaigns, from briefing and implementation through to post-campaign analysis.
• Support the Snr. CRM Manager with MVT testing across BAU and behavioural activity.
• Optimise behavioural journeys using customer insights and performance data.
• Use data and analytics to identify trends, opportunities and recommendations.
• Ensure the CRM calendar is accurate, up to date and data-driven.
• Proactively identify issues, manage deadlines and recommend solutions.
• Keep up to date with CRM trends, tools and best practice.

What We're Looking For

• 2+ years' experience in a CRM Executive or Senior CRM Executive role.
• Strong commercial understanding and a passion for data and analytics.
• Experience using Bloomreach or a similar CRM platform.
• Strong understanding of CRM, customer lifecycle and behavioural marketing.
• Excellent attention to detail and organisational skills.
• Confident communicator with the ability to work across multiple teams.
• Self-motivated, proactive and comfortable working in a fast-paced environment.
• Customer-centric with a strong interest in retail, e-commerce and online marketing.
• Fashion/retail experience desirable.