Senior CRM Executive

Debenhams-Group; Manchester; On-site; GBP 38,000 - 52,000; Full time

Job summary

Debenhams Group, including PrettyLittleThing, is seeking a Senior CRM Executive to own day-to-day CRM activity across key markets. You will plan communications, optimise journeys, and analyse results to drive engagement and BAU performance.

You will partner with the Snr. CRM Manager on testing, insights, and channel strategy in a fast-paced fashion ecommerce environment.

Qualifications

• 2+ years in CRM Executive roles.
• Strong data and analytics mindset.
• Experience with Bloomreach or a similar CRM platform.
• Understanding of CRM and customer lifecycle.
• Detail-oriented and organised.
• Excellent cross-team communication.
• Able to thrive in a fast-paced ecommerce environment.

Responsibilities

• Manage day-to-day CRM activity across responsible markets.
• Plan and deliver customer communications across territories and channels.
• Support CRM campaigns from briefing to post-campaign analysis.
• Collaborate with the Snr. CRM Manager on MVT testing.
• Optimise behavioural journeys using insights and performance data.
• Keep the CRM calendar accurate and data-driven.
• Identify issues, manage deadlines, and suggest solutions.
• Stay up to date with CRM trends and tools.

Skills

CRM experience

Data analytics

Bloomreach

Customer lifecycle

Behavioural marketing

Attention to detail

Organisational skills

Communication

Self-motivated

Retail ecommerce

Job description

At Debenhams Group, we are a diverse portfolio of five core brands: boohoo, boohooMAN, PrettyLittleThing, Karen Millen, and Debenhams, alongside a dynamic marketplace model and a growing financial services division. It keeps us pretty busy!

We don’t stand still, we lead, evolve, and redefine online fashion. With bold ambitions and big energy, we’re on a mission to be the best, delivering the strongest propositions to our customers in the most engaging, innovative, and efficient ways possible.

We thrive on change, innovation, and pace. Every challenge is an opportunity, and every day is a chance to push boundaries. If you’re someone who embraces the unknown, thrives in a fast-moving, high-growth environment, and is ready to shape the future of retail, you’ll love it here.

Be brave. Be creative. Be a community.

THE ROLE

As a Senior CRM Executive at PrettyLittleThing, you’ll play a key role in driving CRM performance across your responsible markets and channels. Working closely with the Snr. CRM Manager, you’ll own day-to-day CRM activity, from planning and delivery through to analysis and optimisation.

You’ll use customer data and commercial insight to identify opportunities, improve customer engagement and optimise BAU communications and behavioural journeys.

WHAT YOU'LL BE DOING

• Manage and prioritise workloads within the team, ensuring activity is delivered accurately and on time.
• Own CRM activity across your responsible markets and channels, with a focus on BAU performance.
• Plan and deliver customer communications across relevant territories and channels.
• Support the end-to-end delivery of CRM campaigns, from briefing and implementation through to post-campaign analysis.
• Support the Snr. CRM Manager with MVT testing across BAU and behavioural activity.
• Optimise behavioural journeys using customer insights and performance data.
• Use data and analytics to identify trends, opportunities and recommendations.
• Ensure the CRM calendar is accurate, up to date and data-driven.
• Proactively identify issues, manage deadlines and recommend solutions.
• Keep up to date with CRM trends, tools and best practice.

WHAT WE'RE LOOKING FOR

• 2+ years’ experience in a CRM Executive or Senior CRM Executive role.
• Strong commercial understanding and a passion for data and analytics.
• Experience using Bloomreach or a similar CRM platform.
• Strong understanding of CRM, customer lifecycle and behavioural marketing.
• Excellent attention to detail and organisational skills.
• Confident communicator with the ability to work across multiple teams.
• Self-motivated, proactive and comfortable working in a fast-paced environment.
• Customer-centric with a strong interest in retail, e-commerce and online marketing.

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