Senior CRM Executive

PRETTYLITTLETHING; Manchester; On-site; GBP 40,000 - 56,000; Full time

Job summary

PrettyLittleThing in Manchester is seeking a Senior CRM Executive to drive CRM performance across markets and channels, owning day-to-day activity from planning through to analysis.

You will use customer data and insights to improve engagement, BAU communications and behavioural journeys, working closely with the Snr. CRM Manager.

Candidates should have 2+ years in a CRM role, be data-driven, and familiar with Bloomreach; retail and fast-paced environments are a bonus.

Qualifications

• 2+ years of experience in a CRM Executive role.
• Strong analytics and data-driven approach.
• Experience with Bloomreach or similar CRM platforms.
• Understanding of customer lifecycle and behavioural marketing.
• Excellent attention to detail and communication skills.

Responsibilities

• Manage and prioritise workloads within the team to ensure activity is delivered accurately and on time.
• Own CRM activity across markets and channels, focusing on BAU performance.
• Plan and deliver customer communications across territories and channels.
• Support end-to-end CRM campaigns, from briefing to post-analysis.
• Assist with MVT testing across BAU and behavioural activity.
• Optimize journeys using insights and performance data.
• Identify trends and recommendations from data.
• Keep CRM calendar accurate and data-driven.
• Flag issues and propose solutions.
• Stay updated on CRM trends and best practices.

Skills

CRM strategy

Data analytics

Campaign management

BAU optimization

MVT testing

Bloomreach

Tools

Bloomreach

Job description

At Debenhams Group, we are a diverse portfolio of five core brands: boohoo, boohooMAN, PrettyLittleThing, Karen Millen, and Debenhams, alongside a dynamic marketplace model and a growing financial services division. It keeps us pretty busy!

We don't stand still, we lead, evolve, and redefine online fashion. With bold ambitions and big energy, we're on a mission to be the best, delivering the strongest propositions to our customers in the most engaging, innovative, and efficient ways possible.

We thrive on change, innovation, and pace. Every challenge is an opportunity, and every day is a chance to push boundaries. If you're someone who embraces the unknown, thrives in a fast-moving, high-growth environment, and is ready to shape the future of retail, you'll love it here.

Be brave. Be creative. Be a community.

THE ROLE

As a Senior CRM Executive at PrettyLittleThing, you'll play a key role in driving CRM performance across your responsible markets and channels. Working closely with the Snr. CRM Manager, you'll own day-to-day CRM activity, from planning and delivery through to analysis and optimisation.

You'll use customer data and commercial insight to identify opportunities, improve customer engagement and optimise BAU communications and behavioural journeys.

WHAT YOU'LL BE DOING

• Manage and prioritise workloads within the team, ensuring activity is delivered accurately and on time.
• Own CRM activity across your responsible markets and channels, with a focus on BAU performance.
• Plan and deliver customer communications across relevant territories and channels.
• Support the end-to-end delivery of CRM campaigns, from briefing and implementation through to post-campaign analysis.
• Support the Snr. CRM Manager with MVT testing across BAU and behavioural activity.
• Optimise behavioural journeys using customer insights and performance data.
• Use data and analytics to identify trends, opportunities and recommendations.
• Ensure the CRM calendar is accurate, up to date and data-driven.
• Proactively identify issues, manage deadlines and recommend solutions.
• Keep up to date with CRM trends, tools and best practice.

WHAT WE'RE LOOKING FOR

• 2+ years' experience in a CRM Executive or Senior CRM Executive role.
• Strong commercial understanding and a passion for data and analytics.
• Experience using Bloomreach or a similar CRM platform.
• Strong understanding of CRM, customer lifecycle and behavioural marketing.
• Excellent attention to detail and organisational skills.
• Confident communicator with the ability to work across multiple teams.
• Self-motivated, proactive and comfortable working in a fast-paced environment.
• Customer-centric with a strong interest in retail, e-commerce and online marketing.
• Fashion/retail experience desirable.

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