Senior CRM Coordinator

Harnham; Lancashire; Hybrid; GBP 35,000 - 42,000; Full time

Job summary

A leading UK retail business is looking for a Senior CRM Coordinator to enhance its CRM strategies across email, SMS, and direct mail. The role entails hands-on execution and strategic contribution, focusing on lifecycle and automated campaigns. Candidates should have a minimum of two years of CRM experience, hands-on knowledge of CRM platforms like Bloomreach, and strong Excel skills. This position is hybrid, allowing for three onsite days. Join us to further develop your CRM career.

Qualifications

• Minimum 2 years’ experience in a CRM or lifecycle marketing role.
• Hands-on experience with CRM or ESP platforms (e.g. Bloomreach).
• Confidence working with campaign data and using analytics tools.
• Experience using analytics tools such as Google Analytics
• Background in retail, ecommerce, or multi-channel environments preferred

Responsibilities

• Deliver and optimise CRM campaigns across multiple channels.
• Support the build and ongoing optimisation of automated journeys.
• Own CRM campaign planning and execution from brief to delivery.
• Produce reporting and analysis to track performance and inform decisions
• Work closely with wider marketing and digital teams

Skills

Experience with CRM or ESP platforms

Strong Excel skills

Google Analytics knowledge

Tools

Bloomreach

Excel

Google Analytics

Job description

Location: Blackpool (hybrid – 3 days onsite)

A well-established UK retail business is looking to hire a Senior CRM Coordinator to support and develop its CRM activity across email, SMS, and direct mail.

This role is hands-on and suited to someone looking to take the next step in their CRM career, with responsibility for day-to-day execution as well as contributing to CRM strategy. You’ll work closely with CRM and marketing stakeholders, focusing particularly on lifecycle and automated campaigns.

Key Responsibilities

• Deliver and optimise CRM campaigns across email, SMS, and direct mail
• Support the build and ongoing optimisation of lifecycle and automated journeys
• Own CRM campaign planning and execution from brief to delivery
• Produce reporting and analysis to track performance and inform decisions
• Work closely with wider marketing and digital teams

Experience Required

• Minimum 2 years’ experience in a CRM or lifecycle marketing role
• Hands-on experience with CRM or ESP platforms (e.g. Bloomreach or similar)
• Strong Excel skills and confidence working with campaign data
• Experience using analytics tools such as Google Analytics
• Background in retail, ecommerce, or multi-channel environments preferred