Senior CRM Executive

Consumer Additions and Consumer Exec; London; Hybrid; GBP 35,000 - 55,000; Full time

Job summary

An innovative fashion brand is seeking a Senior CRM Executive to lead customer communications in a hybrid role. You will be responsible for developing and executing the CRM strategy across various channels, enhancing customer retention and loyalty through personalized messaging. This position offers the opportunity to work in a dynamic SME environment, where your creativity and analytical skills will directly impact customer engagement and brand growth. Join a forward-thinking team and make a significant contribution to the brand's success.

Qualifications

• Experience in CRM, retention, or email marketing in D2C ecommerce.
• Hands-on campaign management experience from concept to execution.

Responsibilities

• Develop and implement the full CRM strategy across email and SMS.
• Manage end-to-end campaigns, including planning and reporting.

Skills

CRM Management

Email Marketing

Data Analysis

Segmentation

Campaign Management

Tools

Klaviyo

Ometria

Shopify

Job description

Senior CRM Executive - D2C E-Commerce Fashion Brand

Location: London (hybrid)

As a Senior CRM Executive, you’ll lead our customer communications strategy, overseeing campaign planning and platform performance. This strategic and executional role is ideal for someone who thrives in a growing SME environment and seeks to make a significant impact.

You will be the brand's voice across email and SMS channels, enhancing customer retention, loyalty, and lifetime value through segmentation, personalization, and insight-driven storytelling.

Key Responsibilities

1. Develop and implement the full CRM strategy across email, SMS, and loyalty programs.
2. Manage end-to-end campaigns, including planning, copywriting, building, testing, and reporting.
3. Own segmentation strategies to ensure targeted communication.
4. Lead A/B testing and experimentation to optimize open rates, engagement, and conversions.
5. Collaborate with creative and ecommerce teams to align messaging with promotions and brand campaigns.
6. Create customer journeys and automation to foster long-term relationships.
7. Analyze performance data to inform strategy and share insights with the team.
8. Manage CRM tools (e.g., Klaviyo) and ensure data integrity.

Personal Requirements

1. Experience in CRM, retention, or email marketing, preferably in a D2C ecommerce setting.
2. Hands-on campaign management experience from concept to execution and analysis.
3. Proficiency with CRM platforms (Klaviyo, Ometria) and ecommerce integrations (Shopify).
4. Strong analytical skills with the ability to translate data into actionable insights.
5. Creative flair with an understanding of brand personality.
6. Self-motivated with excellent attention to detail and the ability to manage multiple priorities in a fast-paced environment.

Thank you for your application. Due to the high volume of applications, we cannot provide individual feedback at this stage. If successful, you will be contacted in due course.

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