Senior CRM Executive

TFG London; Greater London; On-site; GBP 40,000 - 60,000; Full time

Job summary

A leading UK retailer is seeking a Senior CRM Executive to enhance customer retention and acquisition across their brands. You will manage omnichannel customer lifecycle campaigns, support the strategy development, and drive growth by identifying opportunities to improve customer KPIs. The ideal candidate will have solid experience in CRM for retail, familiarity with CRM platforms, and analytical skills. Benefits include generous discounts, holiday entitlement, and wellbeing assistance.

Benefits

Generous colleague discount up to 70%

Up to 28 days holiday entitlement per annum

Financial and Wellbeing assistance

Enhanced Maternity package

Virtual GP service – unlimited access 24 / 7

Qualifications

• Established CRM specialist with retail experience.
• Experience managing CRM campaigns for global businesses.
• Hands-on experience with analytics packages.

Responsibilities

• Manage omnichannel customer lifecycle campaigns.
• Support the CRM Manager in strategy delivery.
• Collaborate with Paid Media to enhance customer journeys.
• Identify new opportunities for improving customer KPIs.
• Manage performance reporting for campaigns.

Skills

Customer segmentation

CRM campaign management

Analytics (Google Analytics)

Stakeholder relationship building

HTML knowledge

Tools

Bloomreach

CRM platforms

Job description

About The Role

Every exceptional customer moment starts with our people

At TFG London, we believe that it’s our team who bring our house of brands to life. All our colleagues across Hobbs, Phase Eight, Whistles and Inside Story play a vital role in our success story and that story is only getting more exciting!

We are keen to appoint a Senior CRM Executive to support the Manager in driving the delivery and development of our customer retention and acquisition activities across all of our brands and markets. This is a great opportunity for an experienced Performance Marketing Professional to take the next step in their career within CRM.

What you'll do

Duties and responsibilities as Senior CRM Executive will include :

• Take ownership for the development and management of all omnichannel customer lifecycle campaigns (onboarding, nurture, win-back, loyalty, etc.)
• Support the CRM Manager in defining and delivering the overall lifecycle strategy and work collaboratively with internal teams and external partners to deliver the strategy
• Work collaboratively with the Paid Media team to convert new customers into engaged, retained segments and ensure consistent journeys across channels.
• Driving growth by identify new opportunities for improving customer KPIs and by working in partnership with the insights team to analyse and understand customer behaviour
• Manage performance reporting for lifecycle and triggered campaigns, using insights to continually improve retention KPIs.

Who you’ll be

To be successful in the role of Senior CRM Executive you will have the following skills and experience :

• Established CRM specialist with experience managing and optimising CRM campaigns for retail businesses with a global footprint
• Experience working with CDP / ESP / CRM platforms, experience using Bloomreach would be a bonus
• Experience in customer segmentation and audience development, with a solid understanding of test development, measurement, and analysis
• Experience of driving customer retention, £ per buyer and purchase frequency through delivering customer centric programmes
• Hands on experience of analytics packages, preferably Google Analytics
• Customer-focused, commercially driven, and curious — always looking for smarter, more innovative ways to do things.
• Excellent ability to build and maintain both internal and external stakeholder relationships
• Ideally an understanding of HTML / email template editing skills.

What’s in it for you

It\'s not just what you can do for us. Throughout We will give you the tools and the time to develop your career in the direction you want to go. Alongside that, we have some great benefits which include :

• Generous colleague discount up to 70%
• Up to 28 days holiday entitlement per annum
• Financial and Wellbeing assistance
• Enhanced Maternity package
• Virtual GP service – unlimited access 24 / 7

If you want to join us and create moments that matter, we’d love to hear from you.

About You

Not Specified