Senior Creative

Group M Worldwide Inc.; London; Hybrid; GBP 40,000 - 60,000; Full time

Job summary

A leading media agency in London is seeking a mid-weight creative media strategist to generate innovative media-agnostic ideas and collaborate with clients. The role involves working closely with strategists and specialists, focusing on creative consultancy and developing strategies that enhance media effectiveness. The ideal candidate should have strong creative and copywriting skills, along with experience in a media or digital agency.

Benefits

Competitive medical and dental insurance

Significant paid time off

Employee mental health awareness days

Qualifications

• Experience from a creative team in a media or digital agency.
• Skills in ideation, conception, design, and execution of solutions.
• Confident in client communication and relationship development.

Responsibilities

• Generate media-agnostic creative ideas & strategies.
• Partner with clients' creative agencies for implementation.
• Lead communication with clients throughout projects.

Skills

Creative experience

Strong copywriting background

Ability to work independently and collaboratively

Passion for innovation/technology

Job description

About WPP Media

WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com.

WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com

About Mindshare: A Leading WPP Media Brand

Mindshare delivers Good Growth for its clients. As “Growth Architects," we drive growth that benefits all stakeholders — better for people, planet, and business — by using media with intention. This approach creates more meaningful connections with consumers, increases consumer trust in the brand, and delivers better outcomes for all stakeholders.

Role Summary and Impact

The Worldwide Invention team at Mindshare drives creativity & innovation in and beyond media by excelling in culture, community, and innovation. Through a balance of deep expertise and creative thinking we guide our clients to think outside of the box, using channels and mechanics that drives growth beyond their existing realms of focus.

We aim to elevate creativity in media by designing media-agnostic ideas; develop thoroughly research and inspirational thought leadership; and be deep experts in areas of specialisms. These are primarily: cultural strategy, partnership, sponsorship; community strategy, influencers, creators, social content; innovation strategy, creative tech & emerging technologies. Our knowledge spans across various areas of culture, with specific focus on gaming, sport, film and entertainment.

We are looking for a mid-weight creative media strategist to join our 15+ people strong team, working across Nestle / Nespresso and all other Mindshare global clients. The candidate will work with Cultural Strategist, Community Strategist, and other Creative Media & Tech specialists, and report into Worldwide Head of Invention. This role is based in London, with some travel (5-10%).

Responsibilities

• Creative ideation & strategy
  • Generating media-agnostic creative ideas & strategies, and be responsible for those end to end, including design, copywriting and presenting to clients. These can apply to TV, Cinema, OOH, Radio/Audio, Video, Social, Content, Digital, Influencers, etc. and / or leverage emerging technology (AR/XR, AI, NFT, etc.)
  • Partner with client’s creative agencies to translate creative platform / high level concept into creative media / tech ideas
  • Creative strategy development anchored in media, working hand in hand with global media strategists
• Creative consultancy for media and tech partner production:
  • Reviewing and rewriting (if necessary) creative briefs for media and technology partners
• Leading / attending media partner briefings
• Review and give feedback on creative proposals
• Review final assets and approve before delivery
• Creative direction throughout process (when relevant)
• Create / review treatments, storyboards, initial design layouts, write campaign copy and scripts
  • Create / review user journeys, and identify related assets, CTAs etc.
• Help identify production partners and direct them throughout project
  • Review final assets and approve before delivery
• Ongoing communication with client throughout project
• Overall development of Invention practice
  • Work with client lead and strategy teams to identify creative media opportunities
  • Work with wider agency to help bring creativity into everything we do
  • Internal promotion of Invention team and work
  • External promotion of Mindshare creativity - with clients, conferences, PR etc.
  • Working with Global Client teams to promote creativity

Skills and Experience

At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values:

• Be Extraordinary by Leading Collectively to Inspire transformational Creativity.
• Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.
• Lead Optimistically by Championing Growthand Development to Mobilize the Enterprise.

The Ideal Candidate

• Creative experience, capable to develop channel-agnostic ideas
• Preferred experience from a creative team in media agency, digital creative agency, integrated creative agency, tech-oriented shop, and/or non-traditional creative background
• Creative skillset spanning from ideation to conception and design of solutions to execution
• Need to be able to work independently and collaboratively with other creatives / specialists
• A strong copywriting background
• A decent understanding of the media environment, and the role different channels can play

Essential Criteria

• Have brilliant ideas across all types of creative work – from big campaign ideas to content program to tech-driven activation – and across media channels.
• Have a passion and curiosity for innovation/technology and know how to build it into their work.
• Can create, and confidently deliver, initial idea presentations for pitch or live project.
• Can create and/or brief treatment, storyboard, initial design layout and/or can write original, short & long copy.
• Have the knowledge and experience to oversee creative projects from idea to final execution.
• Are confident communicating with clients, and developing client relationships
• Are collaborative with internal teams, and with our partners, media or otherwise.
• Expertise with developing / making (i.e. usage of graphic design software) is a bonus
• Foreign language is also a bonus

Life at WPP Media & Benefits

Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

Please note this is a UK based role and requires individuals to have the right to work in this location

Please read our Privacy Notice (https://www.wppmedia.com/pages/privacy-policy)for more information on how we process the information you provide.

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