Senior CPQ & CRM Sales Executive

ServiceNow; Staines-upon-Thames; Hybrid; GBP 90,000 - 130,000; Full time

Job summary

ServiceNow is seeking an experienced Senior CRM Sales Specialist, CPQ to drive market success for CPQ and CRM solutions. You will provide strategic input in account planning, lead discovery, and coordinate with specialist teams to ensure product fit and impactful value messaging.

The role involves leading the full sales cycle, coaching cross-functional teams, and aligning CPQ/CRM capabilities with account priorities to maximize revenue opportunities across complex software solutions.

Qualifications

• Deep experience in specialist sales, preferably within a CRM / CPQ/ Customer engagement/Customer Service Management / CX / CPaaS / CCaaS / SOM vendor
• 8+ years of sales experience within complex software or platform solutions, selling CPQ, CRM, or Revenue/Sales Operations‑related solutions
• Understanding of CRM, CX, CSM, or CPQ processes
• Technical fluency to present, demo and lead credible discovery, value positioning, and use case identification
• Experience integrating AI into work processes and workflows
• Experience leading virtual or matrixed teams
• Ability to understand broad IT needs for prospective clients
• Ability to establish trusted relationships with clients and teams
• Ability to produce new business and negotiate deals with C-levels
• Ability to thrive in a fast-paced, deadline-driven environment
• Willingness to go above and beyond to win
• Ability to communicate complex issues clearly
• Ability to connect with executives and ServiceNow ecosystem
• Excellent communication and polished presentation skills

Responsibilities

• Lead the full sales cycle including qualification, value-based selling, demonstrations, business case development, and negotiation
• Coach AEs, BDRs, and account teams on CPQ/CRM opportunity triggers and value messaging
• Lead discovery with customers to understand quoting challenges, product complexity, and approval workflows
• Provide strategic input during account planning by identifying CPQ or CRM workflow modernization use cases
• Align CPQ/CRM capabilities to account priorities and revenue opportunities
• Quantify business impact and AI-powered selling outcomes in account strategy
• Partner with SC & Specialist SC teams for roadmap alignment and product-fit validation
• Customize time to territory needs while celebrating wins across the organization

Skills

CRM/CPQ sales

Customer engagement

CX/CSM familiarity

AI integration in workflows

Leading virtual teams

Executive communication

Deal negotiation

Relationship building with C-level

Job description

ServiceNow is seeking an experienced Senior CRM Sales Specialist, CPQ to drive market success for CPQ and CRM solutions. You will provide strategic input in account planning, lead discovery, and coordinate with specialist teams to ensure product fit and impactful value messaging.

The role involves leading the full sales cycle, coaching cross-functional teams, and aligning CPQ/CRM capabilities with account priorities to maximize revenue opportunities across complex software solutions.