CRM Solution Sales Executive

ServiceNow; United Kingdom; Remote; GBP 90,000 - 130,000; Full time

Job summary

ServiceNow is seeking a Senior CRM Sales Specialist for CPQ/CRM to drive market success of CPQ and CRM Sales solutions, aligning with GTM teams and key stakeholders. You will lead the full sales cycle, tailor territory strategies, and demonstrate value to C-level executives through compelling business cases and AI-powered selling opportunities.

The role requires deep specialist sales experience, strong collaboration across Solution Consulting, Product and Sales teams, and a track record of

Qualifications

• Deep experience in specialist software/sales, especially CRM/CPQ/Customer engagement/CSM.
• 8+ years in complex software sales (CPQ/CRM or Revenue/Sales Ops).
• Understanding of CRM, CX, CSM, or CPQ business processes.

Responsibilities

• Lead full sales cycle for CPQ and CRM Sales products; collaborate with Solution Consulting, Product, and GTM teams.
• Align CPQ/CRM capabilities with account priorities and revenue opportunities.
• Guide discovery with customers on quoting challenges and approval workflows.
• Provide strategic input during account planning with use cases for CPQ/CRM modernization.
• Quantify business impact and AI-powered selling outcomes in account strategies.
• Define roadmap alignment and validate product fit with internal teams.
• Coach AEs/BDRs on CPQ/CRM triggers, value messaging, and workflow automation."],
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Skills

Specialist sales

CPQ/CRM

AI in workflows

Executive communication

Virtual teams

Account strategy

Discovery

Value messaging

Job description

• Region: EMEA - Europe, Middle East and Africa
• Work Persona: Flexible or Remote

Company Description

It all started when engineer Fred Luddy wrote code that automated a tedious task for his coworker, Phyllis. She cried tears of joy. That moment inspired Fred to build a company that could do that for everyone—freeing people from busywork so they could focus on meaningful work. Today, ServiceNow is the AI control tower for business reinvention. Our ServiceNow AI platform brings together any AI, any data, and any workflow— helping 85% of the Fortune 500® work smarter, faster, and better. We're building an AI-native culture where technology and talent are unstoppable together. And we're just getting started.

Join us to put AI to work for people.

Job Description

The Senior CRM Sales Specialist, CPQwill drive market success of ServiceNow’s Configure Price Quote (CPQ) and CRM Sales solutions. These solutions sit alongside our market-leading Service Management platform and unify the selling motion by giving sellers a single source of truth for products, pricing, quoting, and deal execution.

What you get to do in this role:

The Senior CRM Sales Specialist for CPQ leads the full sales cycle for our CPQ and CRM Sales products, partnering closely with Solution Consulting, Product, and GTM teams. Responsibilities and activities may vary depending on territory, industry coverage, or account segmentation.

Support territory strategy and planning by aligning CPQ/CRM capabilities to account priorities, whitespace, and revenue opportunities

Lead discovery with customers to understand quoting challenges, product complexity, approval workflows, and seller inefficiencies

Provide strategic input during account planning by identifying CPQ, quoting automation, or CRM workflow modernization use cases

Ensure recommendations into account strategy are aligned with Now Value principles, quantifying business impact, efficiency gains, and AI-powered selling outcomes

Partner with SC & Specialist SC teams to define roadmap alignment and ensure product fit, capability validation, and competitive positioning

Coach AEs, BDRs, and account teams on CPQ/CRM opportunity triggers, value messaging, and how to position workflow automation within the broader selling motion

Lead the full sales cycle including qualification, value-based selling, demonstrations, business case development, and negotiation

Customize your time to the needs of the territory and account team while celebrating wins across the organization

Qualifications

Qualifications

To be successful in this role you have:

Deep experience in specialist sales, preferably within a CRM / CPQ/ Customer engagement/Customer Service Management / CX / CPaaS / CCaaS / SOM vendor

8+ years of sales experience within complex software or platform solutions, selling CPQ, CRM, or Revenue/Sales Operations-related solutions

An understanding of the CRM, CX, CSM, or CPQ solution-related business processes

Technical fluency to be able to present, demo and lead credible discovery, value positioning, and use case identification with executives, ServiceNow sellers, and CRM leaders.

Experience in leveraging or critically thinking about how to integrate AI into work processes, decision-making, or problem-solving. This may include using AI-powered tools, automating workflows, analyzing AI-driven insights, or exploring AI’s potential impact on the function or industry.

Experience leading virtual or matrixed teams

Ability to understand broad, macro-level business IT needs for a prospective client

Experience establishing trusted relationships with current and prospective clients and other teams

Ability to produce new business, negotiate deals, and maintain healthy C-Level relationships

Able to thrive in a fast paced, growing, deadline driven environment

Willingness to go above and beyond to win in the market against stiff competition

Ability to communicate complex issues in simple terms via written and oral media, to a variety of different audiences

Ability to forge strong business relationships and connect with both C-level execs at customers as well as with individuals in ServiceNow internal and external eco-system

Excellent communication and polished presentation skills

Additional Information

We approach our distributed world of work with flexibility and trust. Work personas (flexible, remote, or required in office) are categories that are assigned to ServiceNow employees depending on the nature of their work and their assigned work location. Learn more here . To determine eligibility for a work persona, ServiceNow may confirm the distance between your primary residence and the closest ServiceNow office using a third-party service.

Equal Opportunity Employer

ServiceNow is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, national origin, age, disability, gender identity, veteran status, or any other category protected by law. In addition, all qualified applicants with arrest or conviction records will be considered for employment in accordance with legal requirements.

Accommodations

We strive to create an accessible and inclusive experience for all candidates. If you require a reasonable accommodation to complete any part of the application process, or are unable to use this online application and need an alternative method to apply, please contact [e-mail] for assistance.

Export Control Regulations

For positions requiring access to controlled technology subject to export control regulations, including the U.S. Export Administration Regulations (EAR), ServiceNow may be required to obtain export control approval from government authorities for certain individuals. All employment is contingent upon ServiceNow obtaining any export license or other approval that may be required by relevant export control authorities.