Senior Content Designer – AI-Powered UX & Growth

WPP Enterprise Solutions; Greater London; Sur place; GBP 65 000 - 90 000; Plein temps

Avantages offerts par ce poste

Discretionary bonus

Training opportunities

Pension

Medical insurance

Life assurance

Social events

Holiday buy/sell

Family-friendly policies

Retail discounts

Résumé du poste

WPP Enterprise Solutions seeks a Senior Content Designer to shape the website experience for major product initiatives and campaigns. You will lead end-to-end content design for flagship launches, multi-step journeys, and complex campaigns across digital platforms.

You’ll partner with product, UX, and brand teams to define information hierarchy, governance, and copy standards, using data and user research to iterate content decisions.

Qualifications

• Deep Content Design Experience designing content for complex digital products and multi-step journeys.
• Complex Journey & Architecture skills in organizing information and navigation for large products.
• Early-Phase UX advocacy partnering with product and design teams before high-fidelity work.
• Design systems, governance: applying components, guidelines and review workflows.
• Strong data literacy: using analytics and user research to guide content decisions.
• Cross-discipline alignment with product, marketing and brand teams.
• Figma & prototyping: hands-on experience with modern tooling.
• Accessibility: knowledge of WCAG and inclusive language principles.
• Degree or equivalent hands-on experience in English, Communications, HCI, UX Design or related field.

Responsabilités

• Own major initiatives and launches: end-to-end content design for flagship launches and complex journeys.
• Partner early with product managers and UX leads to shape product intent and information hierarchy.
• Architect complex journeys with multi-step content architecture and navigation paths.
• Evolve the Content Design System with reusable components and copy standards.
• Define content governance models and review processes for post-launch quality.
• Drive data-informed design iterations via quantitative and qualitative insights.
• Collaborate autonomously with Product, Engineering, Brand, Marketing and Legal.
• Ensure accessibility and inclusivity across flows and content.
• Leverage tools like Figma/FigJam to document user flows and content layouts.

Connaissances

Content design

Journey architecture

UX advocacy

Design systems

Data literacy

Cross-functional collaboration

Figma prototyping

Accessibility

Background in English/UX

Formation

Degree in English/Communications/HCI/UX

Outils

Figma

FigJam

Description du poste

WPP Enterprise Solutions seeks a Senior Content Designer to shape the website experience for major product initiatives and campaigns. You will lead end-to-end content design for flagship launches, multi-step journeys, and complex campaigns across digital platforms.

You’ll partner with product, UX, and brand teams to define information hierarchy, governance, and copy standards, using data and user research to iterate content decisions.