Senior Content Designer UK

VML Enterprise Solutions; Greater London; On-site; GBP 70,000 - 90,000; Full time

Benefits offered by this job

Discretionary bonus

Training opportunities

Pension

Medical insurance

Life assurance

Social events

Holiday buy/sell

Family friendly policies

Retail discounts

Job summary

WPP Enterprise Solutions in London seeks a Senior Content Designer to shape experiences that are rewarding, personalised and effortless across flagship digital journeys and product launches.

You will partner with product, engineering, brand, marketing and legal to align messaging with requirements, using research, data and AI to inform copy, information architecture and governance. Accessibility and plain language are central to your work.

Qualifications

• Proven track record designing content for complex digital products.
• Experience shaping information hierarchy and multi-step journeys.
• Collaborate with product/design partners in problem-framing phases.
• Develop, document or apply content design system components and governance.
• Use analytics to steer content decisions and evaluate performance.

Responsibilities

• Own end-to-end content for flagship launches and complex journeys.
• Proactively partner with product managers and UX leads in discovery phases.
• Design multi-step content architecture, taxonomy and navigation paths.
• Evolve design system documentation and copy standards.
• Establish governance models and quality frameworks post-launch.
• Drive data-informed design iterations using quantitative and qualitative insights.
• Collaborate with Product, Engineering, Brand, Marketing and Legal teams.
• Ensure accessibility, plain language and inclusive language across journeys.
• Utilize tools like Figma/FigJam for flows, layouts and prototype copy.

Skills

Content design experience

Complex journey architecture

Early-phase UX advocacy

Design systems & governance

Data literacy

Cross-discipline alignment

Figma & prototyping

Accessibility expertise

Relevant background (English/Comms/HCI

Education

Degree in English/Communications/HCI/UX Design

Tools

Figma

FigJam

Job description

Who We Are

WPP Enterprise Solutions designs, builds, and operates the growth systems that competitive businesses rely on. In a world where Al is reshaping how companies drive growth, we lead clients in business transformation and marketing modernization, connecting strategy directly to execution. Our 12,000 experts in engineering and platforms, commerce, consulting, content transformation, CRM, and CX work within a unified global operating unit across 40+ markets. WPP Enterprise Solutions works alongside best-in-class partners including Adobe, AWS, Braze, Google, Microsoft, Salesforce, and Shopify, as well as innovators in AI, to deliver growth solutions tailored to the needs of our clients’ businesses. VML, part of WPP, supports WPP Enterprise Solutions by helping brands activate transformation through creativity and experience.

Senior Content Designer needed to join our Design Team on a permanent basis.

The opportunity

We’re looking for a confident, creative and versatile Senior Content Designer to work on our client’s website experience.

As a Senior Content Designer, you’ll be shaping experiences that are rewarding, personalised and effortless in every interaction.

You’ll find new opportunities and improve existing journeys, crafting intuitive and engaging solutions for major product initiatives, multi-step journeys, campaign activity and vehicle launches.

You’ll weigh business objectives with user expectations, delivering content that exceeds both. And you’ll use language to engage, inform, guide and persuade.

So, you’ll really need to know the value the right content can add to a customer journey. Plus, you’ll need a big appetite for using customer research, data and analytics and smart uses of AI to guide your design process.

You’ll work mostly independently, with support from a Content Lead to provide direction, review your work and help navigate complex decisions.

What you’ll be doing

• Own Major Initiatives & Launches: Drive the end-to-end content design for flagship launches, multi-step customer flows, and complex campaign-driven journeys across digital platforms.
• Be the Content Advocate in Early Discovery: Partner early with product managers and UX leads in the concept phase, shaping product intent, defining information hierarchy, and solving UX problems with content before visuals are developed.
• Architect Complex Journeys: Design and structure multi-step content architecture, taxonomy, and navigation paths to ensure seamless transitions across complex digital touchpoints.
• Evolve the Content Design System: Define and document reusable content components, patterns, and copy standards within our design system to ensure long-term consistency across digital products.
• Establish Governance Frameworks: Define clear content governance models, review processes, and quality frameworks so high standards and brand consistency are maintained post-launch.
• Drive Data-informed Decisions: Interrogate quantitative performance data (conversion, drop-off, engagement) and qualitative research to formulate hypotheses, test copy variations, and make evidence-based design iterations.
• Foster Cross-functional Alignment: Work autonomously with cross-functional partners across Product, Engineering, Brand, Marketing, and Legal to align journey messaging with product requirements.
• Ensure Accessibility & Inclusivity: Ensure all multi-step flows and launch content comply with modern accessibility standards (WCAG), plain language requirements, and assistive technology needs.
• Leverage Modern Tooling: Work hands-on in tools like Figma and FigJam to document user flows, wireframe content layouts, prototype copy in situ, and explore AI-assisted workflows to optimise efficiency.

What we want from you

• Deep Content Design Experience: Proven track record designing content for complex digital products, multi-step journeys, or major customer-facing campaign launches.
• Complex Journey & Architecture Skills: Demonstrated capability in content architecture, information hierarchy, and structuring complicated user flows into clear, intuitive journeys.
• Early-Phase UX Advocacy: Experience collaborating with product and design partners at the problem-framing stage, shaping the solution before high-fidelity design work starts.
• Design Systems & Governance Experience: Practical experience developing, documenting, or applying content design system components, style guidelines, and governance processes.
• Strong Data Literacy: Comfortable using analytics, conversion metrics, and user research findings to steer content decisions and evaluate performance.
• Cross-Discipline Alignment: Skilled at collaborating autonomously with stakeholders across product, marketing, and brand to align on goals and resolve conflicting priorities.
• Figma & Prototyping: Hands-on experience working directly inside Figma and modern collaborative tools to prototype content alongside UX/UI designers.
• Accessibility Expertise: A thorough working knowledge of digital accessibility, screen-reader compatibility, and inclusive language principles.
• Relevant Background: A degree or equivalent hands-on experience in English, Communications, Human-Computer Interaction (HCI), UX Design, or a related field. Proof of user-centered decisions, testing or iteration.

If you know some of this, even better

• Experience working on major product rollouts or campaign launches within automotive, luxury, or high-volume e-commerce.
• Specialist training or certifications in Information Architecture or Content Strategy.
• Experience establishing content governance or editorial review workflows across large, multi-brand platforms.

What we can offer you

Alongside the opportunity to work with some of the most exciting brands around the world, we’ll also prioritise your career development and help you grow your skills. We’ll empower you to make a difference, allow you to be yourself, and respect who you are.

Permanent only

We offer a great benefits package including a discretionary bonus scheme, training opportunities, competitive pension, medical insurance, life assurance, social events, opportunities to buy and sell holidays, family friendly policies, discounts with hundreds of retailers and much more.

Our culture thrives on our core values, designed for impact-driven individuals: Heart, Brains and Courage.

We lead with Heart, fostering empathy and trust where genuine connections and human-centric work flourish.

We empower your Brains for innovation, valuing relentless curiosity and collaborative intelligence to solve complex challenges.

And we champion Courage, inspiring you to speak up, embrace experimentation, and advocate for bold solutions that push our thinking to be better than yesterday.

How We Use AI In The Recruitment Process

To ensure more focused and engaging conversations, we leverage AI in our recruitment process exclusively for secure, objective note-taking, never for evaluative judgments. This allows our team to be fully present with you. You are always welcome to request a transcript of these notes or opt out of this feature at any time. Opting out will not impact the outcome of the interview process.

At WPP Enterprise Solutions

WPP Enterprise Solutions designs, builds, and operates the growth systems that competitive businesses rely on. In a world where Al is reshaping how companies drive growth, we lead clients in business transformation and marketing modernisation, connecting strategy directly to execution.

Our 12,000 experts in engineering and platforms, commerce, consulting, content transformation, CRM, and CX, work within a unified global operating unit across 40+ markets. WPP Enterprise Solutions works alongside best-in-class partners including Adobe, AWS, Braze, Google, Microsoft, Salesforce, and Shopify, as well as innovators in AI, to deliver growth solutions tailored to the needs of our clients’ businesses. We have received distinction as a leader in Commerce Services and CX Strategy Consulting by the Forrester Wave

To find out more, visit enterprisesolutions.wpp.com and follow us on LinkedIn.

WPP Enterprise Solutions is part of WPP, the trusted growth partner for the world’s leading brands. Powered by exceptional talent and our agentic marketing platform WPP Open, WPP unites cutting-edge media intelligence and data solutions, creativity, production, enterprise solutions and expert strategic counsel.

About WPP

WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence and world-class partnerships – all united by our agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com.

WPP (VML/WPP Enterprise Solutions) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.