Senior Content Designer UK

vmlenterprisesolutions; Greater London; Presencial; GBP 70.000 - 95.000; Jornada completa

Descripción de la vacante

WPP Enterprise Solutions is seeking a Senior Content Designer to join our Design Team on a permanent basis in London. You’ll shape experiences that are rewarding, personalised and effortless across major product initiatives and campaigns.

You’ll work largely independently with support from a Content Lead, using customer research, data and AI insights to guide your design process and ensure accessible, clear journeys.

Formación

• Deep content design experience for complex digital products, multi-step journeys, or major customer-facing campaigns.
• Demonstrated capability in content architecture, information hierarchy, and structuring complicated user flows.
• Experience collaborating with product and design partners in early problem-framing stages.

Responsabilidades

• Own major initiatives and launches: end-to-end content design for flagship launches and multi-step journeys across digital platforms.
• Act as Content Advocate in early discovery: collaborate with product managers and UX leads to shape product intent and information hierarchy.
• Architect complex journeys: design multi-step content architecture, taxonomy, and navigation paths for seamless transitions.
• Evolve the Content Design System: document reusable components, patterns, and copy standards for consistency.
• Establish governance: define content governance models, review processes, and quality frameworks post-launch.
• Drive data-informed decisions: interrogate quantitative and qualitative data to guide iterations.
• Foster cross-functional alignment: work with Product, Engineering, Brand, Marketing, and Legal to align messaging.
• Ensure accessibility and inclusivity: meet WCAG, plain language, and assistive tech requirements.
• Leverage modern tooling: use Figma and FigJam to document flows and prototype content with UX/UI teams.

Conocimientos

Deep Content Design

Journey Architecture

UX Advocacy

Design Systems

Data Literacy

Cross-Functional

Figma Prototyping

Accessibility

Herramientas

Figma

FigJam

Descripción del empleo

Who We Are

WPP Enterprise Solutions designs, builds, and operates the growth systems that competitive businesses rely on. In a world where Al is reshaping how companies drive growth, we lead clients in business transformation and marketing modernization, connecting strategy directly to execution. Our 12,000 experts in engineering and platforms, commerce, consulting, content transformation, CRM, and CX work within a unified global operating unit across 40+ markets. WPP Enterprise Solutions works alongside best-in-class partners including Adobe, AWS, Braze, Google, Microsoft, Salesforce, and Shopify, as well as innovators in AI, to deliver growth solutions tailored to the needs of our clients' businesses. VML, part of WPP, supports WPP Enterprise Solutions by helping brands activate transformation through creativity and experience.

Senior Content Designer needed to join our Design Team on a permanent basis.

The opportunity

We're looking for a confident, creative and versatile Senior Content Designer to work on our client's website experience.

As a Senior Content Designer, you'll be shaping experiences that are rewarding, personalised and effortless in every interaction.

You’ll find new opportunities and improve existing journeys, crafting intuitive and engaging solutions for major product initiatives, multi-step journeys, campaign activity and vehicle launches.

You’ll weigh business objectives with user expectations, delivering content that exceeds both. And you'll use language to engage, inform, guide and persuade.

So, you'll really need to know the value the right content can add to a customer journey. Plus, you'll need a big appetite for using customer research, data and analytics and smart uses of AI to guide your design process.

You’ll work mostly independently, with support from a Content Lead to provide direction, review your work and help navigate complex decisions.

What you'll be doing

• Own Major Initiatives & Launches: Drive the end-to-end content design for flagship launches, multi-step customer flows, and complex campaign-driven journeys across digital platforms.
• Be the Content Advocate in Early Discovery: Partner early with product managers and UX leads in the concept phase, shaping product intent, defining information hierarchy, and solving UX problems with content before visuals are developed.
• Architect Complex Journeys: Design and structure multi-step content architecture, taxonomy, and navigation paths to ensure seamless transitions across complex digital touchpoints.
• Evolve the Content Design System: Define and document reusable content components, patterns, and copy standards within our design system to ensure long-term consistency across digital products.
• Establish Governance Frameworks: Define clear content governance models, review processes, and quality frameworks so high standards and brand consistency are maintained post-launch.
• Drive Data-Informed Decisions : Interrogate quantitative performance data (conversion, drop-off, engagement) and qualitative research to formulate hypotheses, test copy variations, and make evidence-based design iterations.
• Foster Cross-Functional Alignment: Work autonomously with cross-functional partners across Product, Engineering, Brand, Marketing, and Legal to align journey messaging with product requirements.
• Ensure Accessibility & Inclusivity: Ensure all multi-step flows and launch content comply with modern accessibility standards (WCAG), plain language requirements, and assistive technology needs.
• Leverage Modern Tooling: Work hands-on in tools like Figma and FigJam to document user flows, wireframe content layouts, prototype copy in situ, and explore AI-assisted workflows to optimise efficiency.

What we want from you

• Deep Content Design Experience: Proven track record designing content for complex digital products, multi-step journeys, or major customer-facing campaign launches.
• Complex Journey & Architecture Skills: Demonstrated capability in content architecture, information hierarchy, and structuring complicated user flows into clear, intuitive journeys.
• Early-Phase UX Advocacy: Experience collaborating with product and design partners at the problem-framing stage, shaping the solution before high-fidelity design work starts.
• Design Systems & Governance Experience: Practical experience developing, documenting, or applying content design system components, style guidelines, and governance processes.
• Strong Data Literacy: Comfortable using analytics, conversion metrics, and user research findings to steer content decisions and evaluate performance.
• Cross-Discipline Alignment: Skilled at collaborating autonomously with stakeholders across product, marketing, and brand to align on goals and resolve conflicting priorities.
• Figma & Prototyping: Hands-on experience working directly inside Figma and modern collaborative tools to prototype content alongside UX/UI designers.
• Accessibility Expertise: A thorough working knowledge o