Senior Content Designer: AI-Driven UX for Global Launches

VML Enterprise Solutions; Greater London; On-site; GBP 70,000 - 90,000; Full time

Benefits offered by this job

Discretionary bonus

Training opportunities

Pension

Medical insurance

Life assurance

Social events

Holiday buy/sell

Family friendly policies

Retail discounts

Job summary

WPP Enterprise Solutions in London seeks a Senior Content Designer to shape experiences that are rewarding, personalised and effortless across flagship digital journeys and product launches.

You will partner with product, engineering, brand, marketing and legal to align messaging with requirements, using research, data and AI to inform copy, information architecture and governance. Accessibility and plain language are central to your work.

Qualifications

• Proven track record designing content for complex digital products.
• Experience shaping information hierarchy and multi-step journeys.
• Collaborate with product/design partners in problem-framing phases.
• Develop, document or apply content design system components and governance.
• Use analytics to steer content decisions and evaluate performance.

Responsibilities

• Own end-to-end content for flagship launches and complex journeys.
• Proactively partner with product managers and UX leads in discovery phases.
• Design multi-step content architecture, taxonomy and navigation paths.
• Evolve design system documentation and copy standards.
• Establish governance models and quality frameworks post-launch.
• Drive data-informed design iterations using quantitative and qualitative insights.
• Collaborate with Product, Engineering, Brand, Marketing and Legal teams.
• Ensure accessibility, plain language and inclusive language across journeys.
• Utilize tools like Figma/FigJam for flows, layouts and prototype copy.

Skills

Content design experience

Complex journey architecture

Early-phase UX advocacy

Design systems & governance

Data literacy

Cross-discipline alignment

Figma & prototyping

Accessibility expertise

Relevant background (English/Comms/HCI

Education

Degree in English/Communications/HCI/UX Design

Tools

Figma

FigJam

Job description

WPP Enterprise Solutions in London seeks a Senior Content Designer to shape experiences that are rewarding, personalised and effortless across flagship digital journeys and product launches.

You will partner with product, engineering, brand, marketing and legal to align messaging with requirements, using research, data and AI to inform copy, information architecture and governance. Accessibility and plain language are central to your work.