Senior Communications and Content Executive

Tŷ Hafan Children's Hospice; Cardiff; On-site; GBP 32,000 - 52,000; Full time

Job summary

Tŷ Hafan Children's Hospice in Wales seeks a Senior Communications and Content Executive to join our friendly marketing team. You will craft compelling content for emails, web pages and our supporter magazine Cwtch, and lead internal communications to support the organisation’s objectives.

You’ll collaborate with the Communications and Content Manager to implement a content strategy, optimise campaigns and drive engagement across audiences, channels and partners.

Qualifications

• Strong verbal and written communication skills with the ability to tailor messages to audiences.
• Proven experience improving email performance and supporter communications.
• Experience with Email Service Providers (e.g., Dot Digital) and building automated email journeys.

Responsibilities

• Create and curate content for emails, web pages and our supporter magazine Cwtch to engage audiences.
• Lead internal communications and support the delivery of the content strategy.
• Collaborate with the Communications and Content Manager to plan and optimise campaigns across channels.

Skills

Copywriting

Content strategy

Campaign analytics

Stakeholder engagement

Tools

Dot Digital

Job description

As Senior Communications and Content Executive you will play a key role in Tŷ Hafan’s dynamic and friendly marketing team. You will collect and creating compelling and engaging content to optimise the performance of marketing and communications campaigns for both internal and external audiences.

In this role you will have a particular focus on supporter communications, including copywriting for email, web content and our supporter magazine Cwtch, and you will also lead on the delivery of internal comms, all with the overarching aim of supporting Tŷ Hafan to achieve its strategic objectives so that no family has to live their child’s short life alone.

The successful candidate will work closely with the Communications and Content Manager and other internal stakeholders to create and implement a content strategy. This will, in turn, support the delivery of the Marketing & Comms strategy, which underpins the organisation strategy and ensures alignment of key messages across communications channels.

About you

It goes without saying that you will need to be able to demonstrate strong verbal and written communication skills with the ability to tailor communication to suit each audience. Specifically, we need you to be able to offer demonstrable experience of improving the performance of marketing communications, specifically email performance and supporter communications.

We’re looking for someone with:

• Significant experience of creating and delivering high-quality supporter or customer emails through an Email Service Provider e.g. Dot Digital and of building automated emails journeys through these platforms.
• Experience of producing compelling and emotive written communications which drive engagement and inspire action across social media, print and press releases. Experience of delivering engaging and inspiring internal communications and of encouraging improved internal communications across an organisation is also key.
• Experience of providing guidance and advice on the implementation of tone of voice and language guidelines to other colleagues is also key.
• The ability to develop creative solutions to problems and implements innovative ideas.
• The ability to ensure accuracy in complex tasks and be able to identify and address errors and ensures work is at a consistently high level.
• The skills to be able to analyse data, identify trends and develop insights to inform decision making and be able to successfully prioritise a high workload with competing demand, adjusting priorities based on changing needs.

Please see the job description and person specification for more information.