Senior Communications and Content Executive

T Hafan; Sully; On-site; GBP 32,000 - 45,000; Full time

Benefits offered by this job

Holiday entitlement

Group Pension Scheme

Life assurance

Wellbeing support

Online GP access

Healthcare Cash Plan

Cycle to work

Mobile phone schemes

Discounted gym

Free parking

Job summary

Ty Hafan is seeking a Senior Communications and Content Executive to join its Marketing team in Wales. You will craft engaging content for emails, web pages and the supporter magazine Cwtch while leading internal communications and supporting the overall communications strategy.

You will collaborate with the Communications and Content Manager, tailor messages to audiences, and use data to improve engagement and outcomes across channels.

Qualifications

• Significant experience creating and delivering high‑quality supporter emails through an Email Service Provider (e.g., Dot Digital) and building automated journeys.
• Experience producing emotive written communications across email, web, social, print and press.
• Experience guiding tone of voice and language guidelines for colleagues.
• Ability to develop creative content solutions and deliver high‑quality work under pressure.

Responsibilities

• Create and optimise compelling content for emails, web content and our supporter magazine Cwtch.
• Lead delivery of internal communications and align with the Marketing & Comms strategy.
• Collaborate with the Communications and Content Manager and stakeholders to implement the content strategy.
• Analyse data, identify trends and translate insights into decisions and priorities.

Skills

Email campaigns

Content creation

Tone of voice guidelines

Data analysis

Prioritisation

Project coordination

Tools

Dot Digital

Job description

A fantastic opportunity to make a real difference to the lives of children with life-shortening conditions and their families has arisen at TŷHafan Children’s Hospice.

About the role

As Senior Communications and Content Executive you will play a key role in Tŷ Hafan’s dynamic and friendly marketing team. You will collect and creating compelling and engaging content to optimise the performance of marketing and communications campaigns for both internal and external audiences.

In this role you will have a particular focus on supporter communications, including copywriting for email, web content and our supporter magazine Cwtch, and you will also lead on the delivery of internal comms, all with the overarching aim of supporting Tŷ Hafan to achieve its strategic objectives so that no family has to live their child’s short life alone.

The successful candidate will work closely with the Communications and Content Manager and other internal stakeholders to create and implement a content strategy. This will, in turn, support the delivery of the Marketing & Comms strategy, which underpins the organisation strategy and ensures alignment of key messages across communications channels.

About you

It goes without saying that you will need to be able to demonstrate strong verbal and written communication skills with the ability to tailor communication to suit each audience. Specifically, we need you to be able to offer demonstrable experience of improving the performance of marketing communications, specifically email performance and supporter communications.

We’re looking for someone with:

• Significant experience of creating and delivering high-quality supporter or customer emails through an Email Service Provider e.g. Dot Digital and of building automated emails journeys through these platforms.
• Experience of producing compelling and emotive written communications which drive engagement and inspire action across social media, print and press releases.Experience of delivering engaging and inspiring internal communications and of encouraging improved internal communications across an organisation is also key.
• Experience of providing guidance and advice on the implementation of tone of voice and language guidelines to other colleagues is also key.
• The ability to develop creative solutions to problems and implements innovative ideas.
• The ability to ensure accuracy in complex tasks and be able to identify and address errors and ensures work is at a consistently high level.
• The skills to be able to analyse data, identify trends and develop insights to inform decision making and be able to successfully prioritise a high workload with competing demand, adjusting priorities based on changing needs.

It’s not just what you do, but also how you do it that matters to us.

• Are you approachable, empathetic, calm under pressure?
• Would you describe yourself as creative, curious, critical thinker?
• Can you say you are detail-oriented, proactive, reliable?
• And do our values of demonstrating compassion, proving excellent service, working together and taking ownership resonate with your own?

If you can answer yes to all of the above, we can’t wait to hear from you.

Our Benefits:

• Holiday entitlement of 30 days (rising to 32 days with service) plus Bank Holidays
• Group Personal Pension Scheme with an employer contribution of 5%
• Life assurance- death in service benefit
• Wellbeing support - employee assistance program, which provides a range of free services including counselling, financial and legal support.
• Unlimited access to a 24/7 online GP as well as a range of other health experts
• Healthcare Cash Plan – claim back the cost for appointments and treatment such as dental, optical or physio
• Cycle to work scheme
• Technology, mobile phone and will writing schemes
• Discounted gym membership and shopping discounts
• Free secured parking.

Ty Hafan’s ambition

is that when a child’s life will be short, no family should have to live it on their own. Sadly, we know that thousands of families in Wales are struggling alone through the fear, exhaustion and uncertainty that comes with caring for a child whose life will be short. We believe that no family should have to live this on their own and we are determined to walk alongside every family through life, death and beyond.

AtTŷHafan we are experts at caring for children with life-shortening conditions and our services support families in our hospice, in community settings, local hospitals and in families’ homes. We understand that the needs of each child and their family are unique and we know that caring for a child with a life-shortening condition is often extremely demanding. Our aim is to make sure that no one doing this is alone. Our colleagues, volunteers and supporters are crucial in the delivery of our ambition – we know that everyone plays a huge part in making sure that no family faces their child’s short life alone.

Our Vision:

A Wales where every child with a life-shortening condition lives a fulfilling life, supported with the compassion and specialist care they and their family need.

Our Purpose:

No family should have to face the unimaginable loss of their child alone. With children and families at the heart of all we do, we provide free care and support in our hospice and in the community, offering a lifeline throughout the child’s short life, at end of life, through bereavement and beyond.

Our Values:

At Tŷ Hafan we make a difference by living our values: Demonstrating Compassion, Providing Excellent Service, Working Together and Taking Ownership.

Tips for candidates

– all applications and interviews will be assessed using the person specification included within the job description. Please see attached candidate pack for further guidance.

Our recruitment system will automatically time out after 120 minutes of inactivity. To ensure your application is submitted successfully, we recommend either saving your progress as you go or preparing your responses in a Word document and copying them into the application form.

Please note this role is subject to the outcome of abasicDBS (Disclosure and Barring Service) check, two satisfactory references and pre-employment medical clearance.

TŷHafan is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all.We welcome applications from people of all backgrounds and experiences, including those from under‑represented groups. Recruitment decisions are made based on merit and aligned with our values. If you need any reasonable adjustments during the application or interview process, please let us know.

Visa sponsorship is not available for this position. Applicants must have and maintain the legal right to work in the UK for the full duration of their employment contract.

Please note:we may close the vacancy earlier should sufficient applications be received.

Agencies need not apply.

For any queries regarding the role, please email [e-mail]