Marketing & Communications Manager

Confidential; North East; Hybrid; GBP 35,000 - 40,000; Full time

Job summary

Tynedale Hospice at Home is seeking a Marketing & Communications Manager in Hexham, with hybrid working. You will lead storytelling, campaigns and channels to raise awareness and engage supporters.

You will develop an integrated marketing plan across fundraising and services, plan multi-channel campaigns (digital, email, PR, print and events) and create compelling content. This hands-on, strategic role working with a small team offers scope to shape the brand, test new ideas, and measurably

Qualifications

• 3+ years' experience in marketing/communications, ideally with charity or fundraising.
• Strong copywriting, content production and campaign management skills.
• Practical experience with CMS, email platforms, social media and analytics tools.

Responsibilities

• Develop integrated marketing and communications plans to support fundraising and Hospice services.
• Plan and deliver multi channel campaigns across digital, email, PR, print and events.
• Create and commission written, visual and video content that communicates impact and donor journeys.
• Manage website content, social channels, email marketing and paid digital activity; monitoring performance and optimising campaigns.
• Collaborate with Fundraising to design supporter communications, stewardship materials and campaign briefs.
• Manage external suppliers, volunteers and budgets; ensuring brand consistency and compliance.

Skills

Marketing

Copywriting

Campaign management

Analytics

Tools

CMS

Email platforms

Social media

Analytics tools

Job description

Job title: Marketing & Communications Manager

Location: Hexham, hybrid working will be considered.

Hours: Full-time, with some weekend and out of hours working

Reports to: Head of Income Generation

Salary £35,000 per annum

Tynedale Hospice at Home is a well-established charity of over 30 years. We're here to provide high quality care and support to the approximately 70,000 residents of West Northumberland, Tynedale, and Ponteland. We offer wraparound home-based care and support for adults with palliative needs or undergoing treatment for life-limiting conditions and people of all ages needing pre or post-bereavement support.

Join us as Marketing & Communications Manager at a defining moment for Tynedale Hospice at Home. We're at the start of a new 10-year strategy, with brand development at its heart, and this role will play a central part in shaping how we tell our story, grow our reach and make a lasting impact on the people and families we support. You'll lead the storytelling, campaigns and channels that raise our profile and drive vital supporter engagement, developing integrated marketing and communications plans that boost awareness, improve access to our care services, recruit and retain supporters, and amplify fundraising activity across digital, print and community touchpoints.

This is a hands-on, strategic role where your creativity and data-led approach will directly increase income and deepen community connections. As the lead communicator for a small Hospice at a pivotal point in its history, you'll have real scope to shape our brand, test new ideas, and see the measurable impact of your work on the people and families we support.

This role is perfect for you if:

• You love turning impact into clear, compelling stories that motivate action.
• You enjoy planning and delivering multi channel campaigns from brief to delivery.
• You're comfortable with both creative production and performance analysis.
• You like working closely with fundraising, programmes and senior staff in a small team.
• You want to see your work directly support local people and services.
• You'd relish the chance to help shape a brand and strategy that will define the Hospice for the next 10 years.

What you'll be doing:

• Playing a key role in our brand development work, helping translate our new 10-year strategy into a clear, compelling identity across everything we do.
• Developing and owning an integrated marketing & communications plan to support organisational goals across fundraising and Hospice services.
• Planning and delivering multi channel campaigns (digital, email, PR, print, events) that drive awareness, acquisition and retention.
• Creating and commissioning written, visual and video content that communicates impact and donor journeys.
• Managing website content, social channels, email marketing and paid digital activity; monitoring performance and optimising campaigns.
• Collaborating with Fundraising to design supporter communications, stewardship materials and campaign briefs.
• Managing external suppliers, volunteers and budgets; ensuring brand consistency and compliance.

What we're looking for:

• 3+ years' experience in marketing/communications, ideally with charity or fundraising experience.
• Strong copywriting, content production and campaign management skills.
• Practical experience with CMS, email platforms, social media and analytics tools.
• Creative, organised and data focused with the ability to prioritise and deliver to deadlines.
• Excellent interpersonal skills and a collaborative approach.

Why join us?

• Join us at a pivotal moment for the Hospice - help shape the brand, voice and profile that will carry our new 10-year strategy forward.
• Play a central role in shaping our public profile and increasing vital income for, and awareness of, local Hospice care.
• A visible, strategic position with freedom to innovate, test new approaches and leave a lasting mark on how we're known.
• Opportunities for professional development and varied hands on experience.
• Flexible working and meaningful, direct impact on patients and families.

Closing date: 9am 12 October

Interviews: w/c 19 October