Senior Client Manager, Retail Media & Data Activation

SMG; Bradford; Hybrid; GBP 70,000 - 90,000; Full time

Benefits offered by this job

10% discretionary bonus

Wellbeing fund £1,800 yearly

Headspace subscription

Uni Fund £500 yearly learning

4 wellbeing days

Annual Summer conference

4pm finishes on Fridays

Flexible and hybrid working

Job summary

SMG is seeking a Senior Client Manager – Retail Media Product & Activation to lead MMG’s data-led media products across loyalty, onsite and offsite channels. You’ll drive activation, optimize campaigns and build strong relationships with Morrisons and external partners.

You’ll also mentor the team, shape capability roadmaps and translate data into compelling propositions that grow incremental revenue and delivery excellence.

Qualifications

• Experience leading high-performing teams and developing skills.
• Experience in sprint management, process scoping and delivery.
• Strong retail media experience across digital media, data-led insights and onsite and offsite channels.
• Ability to interpret customer insights, performance metrics and ROI.
• Understanding of audience targeting and first-party data in media planning.
• Confidence working with senior stakeholders.
• Interest in data, technology and evolution of retail media.

Responsibilities

• Own end-to-end process development and implementation of new media capabilities.
• Lead team delivering supplier-funded loyalty campaigns and data-led opportunities.
• Own offsite campaign activation across Meta, TikTok and Amazon with first-party data.
• Partner with SMG’s Media Planning to meet supplier and agency agreements.
• Own relationship with third-party tech provider for onsite CPC media.
• Champion first-party data capabilities to improve campaign relevance.
• Collaborate with Client, Media Planning, New Media, and Morrisons stakeholders.
• Lead and develop your team, ensure delivery standards and inclusive culture.

Skills

Team leadership

Sprint management

Retail media experience

Audience targeting

Stakeholder management

Data-led insights

Campaign ROI interpretation

First-party data knowledge

Job description

SMG is seeking a Senior Client Manager – Retail Media Product & Activation to lead MMG’s data-led media products across loyalty, onsite and offsite channels. You’ll drive activation, optimize campaigns and build strong relationships with Morrisons and external partners.

You’ll also mentor the team, shape capability roadmaps and translate data into compelling propositions that grow incremental revenue and delivery excellence.