Client Manager: Data‑Driven Retail Media Leader

SMG; Bradford; Hybrid; GBP 60,000 - 90,000; Full time

Benefits offered by this job

10% discretionary bonus

£1,800 yearly wellbeing fund (on top

Free Headspace subscription

£500 yearly "Uni Fund" for learning

4 extra Wellbeing Days off per year

Annual Summer conference + year-round

4pm finishes every Friday

Flexible and hybrid working

Job summary

SMG is seeking a dynamic leader to own end-to-end media capability development and drive supplier-funded loyalty campaigns across digital channels. You will manage offsite activations, partner with Media Planning, and leverage Morrisons' first-party data to deliver data-led growth.

The role requires strong leadership, stakeholder confidence, and a passion for retail media evolution. Join a values-driven team that embraces change, collaboration, and delivering measurable results for partners

Qualifications

• Experience leading high-performing teams and supporting ongoing skills development.
• Experience in sprint management, process scoping and delivery.
• Strong retail media experience spanning digital media, data-led insights and onsite and offsite channels.
• The ability to interpret customer insights, performance metrics and campaign ROI.
• A strong understanding of audience targeting, digital and addressable media, and the role of first-party data within media planning.
• Confidence and credibility working with senior stakeholders.
• Strong interest in data, technology, audience targeting and the continued evolution of retail media.

Responsibilities

• Own end-to-end process development and implementation of new media capabilities.
• Lead the team responsible for planning and delivering supplier-funded loyalty campaigns, improving campaign planning and identifying data-led opportunities for growth.
• Own offsite campaign activation across Meta, TikTok and Amazon, including developing audiences using Morrisons' first-party data.
• Partner with SMG's Media Planning team to ensure campaigns are delivered effectively against supplier and agency agreements.
• Own the relationship with the third-party technology provider for onsite CPC media, influencing the capability roadmap and ensuring developments meet customer, supplier and business needs.
• Champion Morrisons' first-party customer data and audience capabilities, translating data and insight into compelling propositions that improve campaign relevance and performance.
• Collaborate across Client, Media Planning and New Media teams, as well as Morrisons stakeholders and external partners, to identify opportunities and develop effective solutions.
• Lead and develop your team, managing performance, driving accountability and maintaining high standards of delivery while fostering a positive, inclusive culture.
• Experience leading high-performing teams and supporting ongoing skills development.
• Experience in sprint management, process scoping and delivery.
• Strong retail media experience spanning digital media, data-led insights and onsite and offsite channels.
• The ability to interpret customer insights, performance metrics and campaign ROI.
• A strong understanding of audience targeting, digital and addressable media, and the role of first-party data within media planning.
• Confidence and credibility working with senior stakeholders.
• Strong interest in data, technology, audience targeting and the continued evolution of retail media.

Job description

SMG is seeking a dynamic leader to own end-to-end media capability development and drive supplier-funded loyalty campaigns across digital channels. You will manage offsite activations, partner with Media Planning, and leverage Morrisons' first-party data to deliver data-led growth.

The role requires strong leadership, stakeholder confidence, and a passion for retail media evolution. Join a values-driven team that embraces change, collaboration, and delivering measurable results for partners