Senior Braze CRM Lead | Multi-Channel Growth

Spotlight Sports Group; Greater London; On-site; GBP 45,000 - 65,000; Full time

Benefits offered by this job

Private medical insurance

Pension scheme

Birthday off

25 days holiday per year

Life assurance

Star Card

Step Further Awards

Racing Post Members Club

Volunteer two days per year

Job summary

Spotlight Sports Group is seeking a Senior CRM Executive to lead the development and automation of personalised CRM lifecycle campaigns using Braze across email, web and app channels. You’ll leverage data-driven insights to improve engagement, loyalty and growth around major horse racing events.

The role requires deep Braze expertise, strong data skills, and experience with subscriptions or affiliate marketing.

Qualifications

• Deep Braze platform expertise (or equivalent CRM system).
• Delivery of automated CRM communications across multiple platforms/channels.
• Strong interest in horse racing and major sporting events.
• Experience in subscriptions and/or affiliate marketing environments.
• Knowledge of using data to inform lifecycle design and campaigns.
• High organisation skills and meticulous attention to detail.
• Ability to interpret results and communicate insights to stakeholders.
• Comfortable with ambiguity and building processes in complex environments.

Responsibilities

• Map personalised customer journeys across channels (email, website, app) using Braze.
• Own the CRM calendar aligned with launches, promotions and events (horse racing).
• Segment audiences and identify opportunities for personalisation using data and analytics.
• Tailor content and offers based on customer behaviour and lifecycle stages.
• Build, proof, test, and send automated cross-channel campaigns to drive value.
• Conduct A/B tests to optimise personalisation and messaging.
• Collaborate with marketing, commercial, product, SEO and content teams.

Skills

Braze

CRM

Campaign planning

A/B testing

Segmentation

Data analysis

Google Sheets

Cross-functional work

Horse racing knowledge

Tools

Braze platform

Analytics platforms

Job description

Spotlight Sports Group is seeking a Senior CRM Executive to lead the development and automation of personalised CRM lifecycle campaigns using Braze across email, web and app channels. You’ll leverage data-driven insights to improve engagement, loyalty and growth around major horse racing events.

The role requires deep Braze expertise, strong data skills, and experience with subscriptions or affiliate marketing.