Senior CRM Executive

Spotlight Sports Group; Greater London; On-site; GBP 45,000 - 65,000; Full time

Benefits offered by this job

Private medical insurance

Pension scheme

Birthday off

25 days holiday per year

Life assurance

Star Card

Step Further Awards

Racing Post Members Club

Volunteer two days per year

Job summary

Spotlight Sports Group is seeking a Senior CRM Executive to lead the development and automation of personalised CRM lifecycle campaigns using Braze across email, web and app channels. You’ll leverage data-driven insights to improve engagement, loyalty and growth around major horse racing events.

The role requires deep Braze expertise, strong data skills, and experience with subscriptions or affiliate marketing.

Qualifications

• Deep Braze platform expertise (or equivalent CRM system).
• Delivery of automated CRM communications across multiple platforms/channels.
• Strong interest in horse racing and major sporting events.
• Experience in subscriptions and/or affiliate marketing environments.
• Knowledge of using data to inform lifecycle design and campaigns.
• High organisation skills and meticulous attention to detail.
• Ability to interpret results and communicate insights to stakeholders.
• Comfortable with ambiguity and building processes in complex environments.

Responsibilities

• Map personalised customer journeys across channels (email, website, app) using Braze.
• Own the CRM calendar aligned with launches, promotions and events (horse racing).
• Segment audiences and identify opportunities for personalisation using data and analytics.
• Tailor content and offers based on customer behaviour and lifecycle stages.
• Build, proof, test, and send automated cross-channel campaigns to drive value.
• Conduct A/B tests to optimise personalisation and messaging.
• Collaborate with marketing, commercial, product, SEO and content teams.

Skills

Braze

CRM

Campaign planning

A/B testing

Segmentation

Data analysis

Google Sheets

Cross-functional work

Horse racing knowledge

Tools

Braze platform

Analytics platforms

Job description

Spotlight Sports Group is a global media and technology company with a clear purpose, to set the standard for trusted, customer-driven experiences across global racing and sports betting. Guided by our mission to create experiences that fans love, we combine more than 40 years of heritage with bold innovation to deliver award-winning content, data and digital products. With over 400 employees worldwide, our portfolio includes Racing Post, Pickswise, myracing and Free Super Tips, as well as the international marketing agency ICs-digital and ICs-translate. Together, we partner with leading operators, affiliates and media groups to power growth and engagement across the industry.

The Senior CRM Executive is responsible for leading the development and automation of personalised customer relationship management lifecycle campaigns through deep Braze platform expertise, leveraging data-driven insights and extensive campaign planning around key sporting calendar events—especially horse racing—to improve operational efficiencies, drive loyalty, and maximise business growth across multiple channels and digital touchpoints.

Key Accountabilities:

• Mapping out personalised customer journeys across multiple channels (email, website, app, etc) through Braze to enhance customer engagement and retention
• Owning the CRM calendar to closely align with product launches, promotions and key sporting calendar events, with an emphasis on horse racing
• Utilise customer data to segment audiences effectively and identify opportunities for personalisation, leveraging CRM tools and analytics platforms
• Tailor content messaging and offers based on customer preferences, behaviour, and lifecycle stages
• Implement x-channel CRM lifecycle campaigns, covering building, proofing, testing, and sending of automated campaigns to drive incremental value
• Conduct A/B tests to optimise personalisation strategies, messaging, and content delivery for maximum impact and effectiveness
• Work closely with cross-functional teams such as marketing, commercial, product, SEO, and content, to align initiatives with broader business goals

• Deep Braze platform expertise (or equivalent CRM system) across campaign programming, conditional logic, A/B optimisation, data management and identifying customer-level insights
• Direct experience in the delivery of automated CRM communications across multiple platforms and channels
• Strong interest in and knowledge of horse racing and major sporting events
• Experience working within subscriptions and/or affiliate marketing environments
• Knowledge in using data to inform early lifecycle and automated campaigns design to drive specific user behaviour
• High organisation skills, with meticulous attention to detail
• Ability in interpreting results and communicating insights effectively to stakeholders
• Comfortable with ambiguity and creating processes in complex environments to drive progress
• Results-driven marketer with proven quantitative, analytical and advanced Google Sheets skills

We offer a range of well-being initiatives, including private medical insurance, excellent parental leave, a working globally policy, mental health support, assistance programs, and social gatherings. We also provide a pension scheme and various other benefit schemes. Plus, we all get our birthdays off work and enjoy 25 days of holiday per year.

We've also got you covered with life assurance and exclusive perks like the Star card and our Step Further Awards (our employee recognition program) to recognise your dedication. You can also take advantage of complimentary access to our Racing Post Members Club, complete with an Ultimate Membership. We believe in making a positive impact beyond the workplace, and you'll have the chance to volunteer two days per year with our charity partner.