Braze CRM Campaign Lead for Growth & Personalization

Gumtree.com; England; Hybrid; GBP 45,000 - 65,000; Full time

Benefits offered by this job

Autonomy to influence customer journeys

Growth and professional development opportunities

Collaborative work environment

Opportunity to shape a brand transformation

Job summary

A leading online marketplace in the UK is seeking a CRM Campaign Manager to manage the execution of campaigns using Braze. The candidate will build user journeys, analyze performance metrics, and improve engagement. This role requires strong CRM expertise and a data-driven mindset. Join a team focused on transforming the marketplace into a modern platform, offering competitive growth opportunities and a collaborative work environment.

Qualifications

• Strong hands-on experience building complex Canvases and campaigns.
• Several years of experience in CRM or lifecycle marketing.
• Confident in using user attributes, events, and Liquid personalisation.
• Comfortable interpreting performance data and running A/B tests.
• Excels at cross-functional communication.
• Maintains high operational standards and rigorous QA habits.
• Proactive problem-solver with a solution-oriented attitude.

Responsibilities

• Own end-to-end execution of CRM campaigns in Braze.
• Build and manage action-based campaigns across email, push, and in-app.
• Track performance metrics and provide actionable recommendations.
• Stay current on Braze capabilities and CRM best practices.
• Translate high-level strategies into technical builds.

Skills

Braze Expertise

Proven CRM Track Record

Technical Proficiency

Data-Driven Mindset

Collaborative Spirit

Attention to Detail

Solution Orientation

Tools

Braze

Job description

A leading online marketplace in the UK is seeking a CRM Campaign Manager to manage the execution of campaigns using Braze. The candidate will build user journeys, analyze performance metrics, and improve engagement. This role requires strong CRM expertise and a data-driven mindset. Join a team focused on transforming the marketplace into a modern platform, offering competitive growth opportunities and a collaborative work environment.