Braze CRM MarTech Lead - Personalised Journeys

Postcode Lottery Group; City of Edinburgh; On-site; GBP 51,000 - 65,000; Full time

Job summary

Postcode Lottery Group is seeking a Braze Technical Lead to strengthen CRM and Marketing Technology capabilities. You’ll own the Braze platform, mentor developers and design scalable, data-driven customer engagement across email and future channels.

You’ll lead technical discovery, own integrations with Salesforce Data 360 and other data sources, and implement events, attributes and data schemas to support personalised journeys. This role combines leadership with hands-on Braze expertise.

Qualifications

• 5+ years of experience in marketing technology or CRM engineering.
• 3+ years hands-on Braze experience; Braze certification is a plus.
• Strong skills in Liquid, Connected Content, personalisation and responsive email with HTML/CSS.
• Knowledge of REST APIs, JSON, webhooks and data structures.
• Experience with Braze SDKs, inbound personalisation and push notifications.

Responsibilities

• Lead technical discovery sessions translating marketing requirements into robust technical specifications.
• Own the integration between Braze and the wider data ecosystem (Salesforce Data 360, mobile SDKs, REST APIs, webhooks, real-time event streaming).
• Design and implement event tracking, custom attributes and data schemas.
• Develop personalised, multi-channel customer journeys using Liquid, Connected Content and API-triggered campaigns.
• Coach implementation teams, conduct code and architecture reviews, set engineering standards and QA processes, address technical debt.
• Optimise platform performance and email deliverability while acting as the Braze escalation point.

Skills

Braze platform

CRM engineering

Liquid personalization

Email HTML/CSS

REST APIs

SQL data models

SDK integrations

Salesforce Data360

JavaScript

BigQuery

Snowflake

Mentoring developers

Tools

Braze

Salesforce Data360

Snowflake

BigQuery

REST APIs

Job description

Postcode Lottery Group is seeking a Braze Technical Lead to strengthen CRM and Marketing Technology capabilities. You’ll own the Braze platform, mentor developers and design scalable, data-driven customer engagement across email and future channels.

You’ll lead technical discovery, own integrations with Salesforce Data 360 and other data sources, and implement events, attributes and data schemas to support personalised journeys. This role combines leadership with hands-on Braze expertise.