Senior Brand Manager

Abbott; Thatcham; On-site; GBP 125,000 - 150,000; Full time

Job summary

A leading global healthcare organization is seeking a dynamic Senior Brand Manager to join their UK Marketing team. In this full-time role, you will manage the UK's reimbursed portfolio to drive innovation, growth, and market leadership. Key responsibilities include implementing marketing strategies, conducting market research, and collaborating with cross-functional teams. The ideal candidate will possess a degree or equivalent experience in marketing and have proven success in brand management, especially within healthcare or nutrition. This position offers a competitive salary and a comprehensive benefits package.

Benefits

Competitive salary and bonus

Pension scheme

Private healthcare

Life assurance

Flexible benefits

Qualifications

• Proven success in brand management or marketing ideally within healthcare or nutrition.
• Strong understanding of the NHS landscape.
• Experience influencing stakeholders and working with healthcare professionals.

Responsibilities

• Implement marketing and sales strategies for significant products.
• Conduct market research, oversee product development, and set pricing.
• Monitor trends to identify new opportunities.
• Evaluate product performance and adapt offerings.
• Collaborate with teams to implement product changes.
• Prepare sales forecasts and monitor performance against targets.
• Design effective campaigns for target audiences.
• Use data analytics to inform strategy and measure success.

Skills

Brand management

Market analysis

Leadership

Analytical skills

Financial acumen

MS Office proficiency

Education

Degree or equivalent experience

Marketing qualifications preferred

Tools

Excel

PowerPoint

Job description

About Abbott Nutrition

Abbott Nutrition is part of Abbott a global healthcare leader. We create science-based nutrition solutions that help people of all ages live their best lives. Our trusted brands including PaediaSure and Ensure support millions worldwide in achieving better health through proper nutrition.

The Opportunity

We're looking for a dynamic and passionate Senior Brand Manager to join our UK Marketing team this full-time role you'll manage the UK's reimbursed portfolio driving innovation growth and market leadership in a thriving industry.

What You'll Do

• Implement marketing and sales strategies for strategically significant products to meet sales and market share targets.
• Conduct market research, oversee product development and design, set pricing and launch new products.
• Monitor and analyse domestic and international market trends, consumer behaviour and competitor activity to identify opportunities.
• Evaluate product performance and customer feedback to generate new product ideas and adapt offerings to meet customer needs.
• Liaise with production R&D and cross-functional teams to implement product changes.
• Prepare sales forecasts and budgets, monitor performance against targets and adapt plans to improve results.
• Collaborate with advertising and promotions specialists to design effective campaigns and sales collateral for target audiences.
• Lead brand plans, manage the A&P budget and oversee project management and business planning.
• Use data analytics and insights to inform strategy and measure success.

What We're Looking For

• Degree or equivalent experience; marketing qualifications preferred.
• Proven success in brand management or marketing ideally within healthcare or nutrition with a strong understanding of the NHS landscape.
• Strong leadership, analytical skills, financial acumen and proficiency in MS Office (Excel, PowerPoint).
• Experience influencing stakeholders and working with healthcare professionals.

What We Offer

• Competitive salary and bonus contribution, pension scheme, private healthcare, life assurance and flexible benefits.
• Opportunity to make a real impact in a global organisation committed to improving lives.

Base pay for this position is N/A

In specific locations the pay range may vary from the range posted.

JOB FAMILY:

Product Management

DIVISION:

ANI International Nutrition

LOCATION:

United Kingdom > Maidenhead : Abbott House

WORK SHIFT:

Standard

TRAVEL:

Yes 5 % of the Time

EMPELOYMENT TYPE:

Full‑Time

VACANCY:

1