Senior Brand, Advertising and Activation Manager

Barclays UK; Greater London; Hybrid; GBP 70,000 - 100,000; Full time

Job summary

A leading financial institution seeks a Senior Brand, Advertising and Activation Manager to lead integrated marketing campaigns and manage substantial budgets. The role involves driving brand advertising and social media strategies, collaborating with internal teams and external agencies to achieve commercial objectives. Ideal candidates should possess experience in multi-million-pound campaigns, strong stakeholder management skills, and relevant marketing qualifications. This position is based in London, Glasgow, or Northampton.

Qualifications

• Proven experience in managing multimillion-pound marketing campaigns.
• Ability to deliver impactful and innovative communications.
• Excellent understanding of marketing effectiveness and stakeholder management.

Responsibilities

• Develop and implement marketing strategies aligned with business objectives.
• Collaborate with product development and sales to enhance marketing efforts.
• Manage and optimize marketing budget for maximum ROI.

Skills

Stakeholder management

Marketing effectiveness

Innovative advertising

Sponsorship activations

Line management

Education

Relevant qualification in Marketing

Job description

Join us as a Senior Brand, Advertising and Activation Manager within Barclays UK. You’ll be responsible for the development and leadership for a range of integrated marketing campaigns and programmes to support brand, customer and commercial objectives. Managing multi-million-pound budgets, you will drive brand advertising, social media strategies and sponsorship activation, leading a team of brand & advertising experts and working cross-functionally with a range of internal partners and leading agencies to deliver against our objectives.

To be successful as a Senior Brand, Advertising and Activation Manager, you should have experience with:

• Proven experience working with a large complex organisation and the ability to manage multimillion-pound marketing campaigns.
• Proven ability of deliver impactful, innovative advertising and communications.
• Excellent understanding of marketing effectiveness
• Solid stakeholder management skills, with the ability to build and maintain effective internal and external relationships.

Some other highly valued skills may include:

• Experience in sponsorship activations
• Previous line management and leadership experience.
• Relevant qualification in Marketing.

You may be assessed on the key critical skills relevant for success in role, such as risk and controls, change and transformation, business acumen strategic thinking and digital and technology, as well as job‑specific technical skills.

This role will be based in London, Glasgow or Northampton.

Purpose of the role

To develop and implement marketing strategies to promote brand, products, and services across various markets

Accountabilities

• Development and implementation of marketing strategies and delivery that aligns with the banks business objectives and are informed by market research, customer needs and competitive landscape.
• Collaboration with product development, sales, and other departments to align marketing efforts with overall business objectives, to achieve specific, well defined outcomes, as needed.
• Development of compelling and targeted content for various marketing channels, including print, media and related collateral, if needed.
• Analysis of data to make informed decisions and optimize marketing strategies, use of data analytics tools to measure and report on the performance of marketing campaigns.
• Management of the marketing budget, allocating resources to maximise ROI.
• Defines marketing vision, sets goals, clarifies objectives and works across organisations to achieve specific, well defined outcomes.

Vice President Expectations

• To contribute or set strategy, drive requirements and make recommendations for change. Plan resources, budgets, and policies; manage and maintain policies/ processes; deliver continuous improvements and elevate breaches of policies/procedures..
• If managing a team, they define jobs and responsibilities, planning for the department’s future needs and operations, counselling employees on performance and contributing to employee pay decisions/changes. They may also lead a number of specialists to influence the operations of a department, in alignment with strategic as well as tactical priorities, while balancing short and long term goals and ensuring that budgets and schedules meet corporate requirements..
• If the position has leadership responsibilities, People Leaders are expected to demonstrate a clear set of leadership behaviours to create an environment for colleagues to thrive and deliver to a consistently excellent standard. The four LEAD behaviours are: L – Listen and be authentic, E – Energise and inspire, A – Align across the enterprise, D – Develop others..
• OR for an individual contributor, they will be a subject matter expert within own discipline and will guide technical direction. They will lead collaborative, multi-year assignments and guide team members through structured assignments, identify the need for the inclusion of other areas of specialisation to complete assignments. They will train, guide and coach less experienced specialists and provide information affecting long term profits, organisational risks and strategic decisions..
• Advise key stakeholders, including functional leadership teams and senior management on functional and cross functional areas of impact and alignment.
• Manage and mitigate risks through assessment, in support of the control and governance agenda.
• Demonstrate leadership and accountability for managing risk and strengthening controls in relation to the work your team does.
• Demonstrate comprehensive understanding of the organisation functions to contribute to achieving the goals of the business.
• Collaborate with other areas of work, for business aligned support areas to keep up to speed with business activity and the business strategies.
• Create solutions based on sophisticated analytical thought comparing and selecting complex alternatives. In‑depth analysis with interpretative thinking will be required to define problems and develop innovative solutions.
• Adopt and include the outcomes of extensive research in problem‑solving processes.
• Seek out, build and maintain trusting relationships and partnerships with internal and external stakeholders in order to accomplish key business objectives, using influencing and negotiating skills to achieve outcomes.

All colleagues will be expected to demonstrate the Barclays Values of Respect, Integrity, Service, Excellence and Stewardship – our moral compass, helping us do what we believe is right. They will also be expected to demonstrate the Barclays Mindset – to Empower, Challenge and Drive – the operating manual for how we behave.