Senior B2B2C Marketing Lead - Hybrid, Driving DRS Adoption

Exchange for Change; Milton Keynes; Hybrid; GBP 55,000 - 75,000; Full time

Benefits offered by this job

Competitive salary

Bonus scheme

34 days holiday

Hybrid working

Pension 5%

Life Insurance

Private medical

Income protection

Family leave

Milton Keynes head office

Job summary

Exchange for Change is building a landmark national scheme in the UK. We are seeking a Senior B2B2C Marketing Manager to shape and deliver programmes that engage producers, retailers and consumers.

You will lead cross-functional teams and partner with agencies to create clear, actionable guidance and communications. This role is hybrid, based from Milton Keynes, with strong stakeholder collaboration at its core.

Qualifications

• Significant experience in B2B marketing, stakeholder marketing or shopper marketing.
• Extensive experience working with major UK retailers and supermarkets.
• Strong understanding of the retail ecosystem including hospitality and wholesale.
• Experience designing engagement programmes that drive participation and advocacy.
• Ability to engage diverse audiences from large national organisations to independents.
• Strong understanding of retail operations and customer communications.
• Exceptional stakeholder management and relationship-building skills.
• Ability to influence in complex cross-functional environments without direct authority.
• Excellent communication, presentation and facilitation skills.
• Strong commercial awareness and customer-first mindset.

Responsibilities

• Develop and deliver integrated B2B and B2B2C marketing programmes to drive stakeholder awareness and participation.
• Lead stakeholder engagement, activation, and advocacy across producers, retailers, wholesalers and hospitality operators.
• Build trusted relationships with key organisations and industry bodies.
• Create audience-led content, guidance and tools to simplify complex information and enable action.
• Tailor engagement approaches by organisation size and capability to maximise impact.
• Ensure stakeholder communications align with wider consumer campaigns and brand priorities.
• Coordinate with agencies and partners to plan, execute and evaluate activities.
• Establish measurement frameworks and use data to improve participation and advocacy.
• Collaborate with Corporate Affairs, Operations and Finance to align priorities and messaging.
• Mobilise resources and specialist support as launch approaches.

Skills

B2B marketing

Stakeholder marketing

Retail marketing

Engagement programmes

Stakeholder management

Cross-functional collaboration

Communication

Presentation skills

Tools

Agency management

Job description

Exchange for Change is building a landmark national scheme in the UK. We are seeking a Senior B2B2C Marketing Manager to shape and deliver programmes that engage producers, retailers and consumers.

You will lead cross-functional teams and partner with agencies to create clear, actionable guidance and communications. This role is hybrid, based from Milton Keynes, with strong stakeholder collaboration at its core.