B2B Growth Marketing Director (Hybrid)

Lloyds Banking Group; Calverley; Hybrid; GBP 120,000 - 180,000; Full time

Benefits offered by this job

Pension up to 15%

Annual bonus

Share schemes

Discounted shopping

Wellbeing initiatives

Parental leave

Job summary

Lloyds Banking Group in London, Bristol or Halifax seeks a B2B Marketing Director to lead the BMX Marketing agenda, shaping growth, brand strength and client relationships across Business Banking, SME, Corporate & Institutional Banking and Workplace.

You'll set integrated strategies, drive performance with data and personalisation, and partner with senior stakeholders to deliver measurable outcomes in a regulated, complex environment.

Qualifications

• Senior-level B2B marketing experience in a complex, customer-led organisation.
• Strong understanding of business and institutional customer needs.
• Proven expertise in account-based marketing and proposition marketing.
• Strong commercial acumen and ability to translate marketing investment into outcomes.
• Experience leading integrated marketing programmes across owned, earned and paid channels with data, personalisation and marketing tech.
• Ability to build trusted partnerships and influence senior stakeholders across business leadership, product, distribution, digital, data and customer teams.
• Experience leading teams, agencies and external partners.

Responsibilities

• Shape and deliver marketing strategies across Business Banking and SME, Mid Markets, Corporate & Institutional Banking and Workplace.
• Lead go-to-market activity for key propositions, including lending, payments, trade finance, investments, pensions, protection and wealth solutions.
• Drive customer acquisition, engagement, retention and product adoption across priority client segments.
• Deliver targeted account-based and sector marketing programmes that support growth and deepen client relationships.
• Build our reputation through thought leadership, market engagement and strategic content programmes.
• Use data, insight and personalisation to improve digital engagement and marketing performance.
• Lead integrated campaigns across digital, CRM, events, partnerships, social and content channels.
• Embed a culture of marketing effectiveness, using robust measurement to demonstrate commercial impact and customer value.

Skills

B2B marketing experience

Account-based marketing

Commercial acumen

Integrated campaigns

Stakeholder management

Team leadership

Job description

Lloyds Banking Group in London, Bristol or Halifax seeks a B2B Marketing Director to lead the BMX Marketing agenda, shaping growth, brand strength and client relationships across Business Banking, SME, Corporate & Institutional Banking and Workplace.

You'll set integrated strategies, drive performance with data and personalisation, and partner with senior stakeholders to deliver measurable outcomes in a regulated, complex environment.