Senior B2B2C Marketing Manager

Exchange for Change; Milton Keynes; Hybrid; GBP 55,000 - 75,000; Full time

Benefits offered by this job

Competitive salary

Bonus scheme

34 days holiday

Hybrid working

Pension 5%

Life Insurance

Private medical

Income protection

Family leave

Milton Keynes head office

Job summary

Exchange for Change is building a landmark national scheme in the UK. We are seeking a Senior B2B2C Marketing Manager to shape and deliver programmes that engage producers, retailers and consumers.

You will lead cross-functional teams and partner with agencies to create clear, actionable guidance and communications. This role is hybrid, based from Milton Keynes, with strong stakeholder collaboration at its core.

Qualifications

• Significant experience in B2B marketing, stakeholder marketing or shopper marketing.
• Extensive experience working with major UK retailers and supermarkets.
• Strong understanding of the retail ecosystem including hospitality and wholesale.
• Experience designing engagement programmes that drive participation and advocacy.
• Ability to engage diverse audiences from large national organisations to independents.
• Strong understanding of retail operations and customer communications.
• Exceptional stakeholder management and relationship-building skills.
• Ability to influence in complex cross-functional environments without direct authority.
• Excellent communication, presentation and facilitation skills.
• Strong commercial awareness and customer-first mindset.

Responsibilities

• Develop and deliver integrated B2B and B2B2C marketing programmes to drive stakeholder awareness and participation.
• Lead stakeholder engagement, activation, and advocacy across producers, retailers, wholesalers and hospitality operators.
• Build trusted relationships with key organisations and industry bodies.
• Create audience-led content, guidance and tools to simplify complex information and enable action.
• Tailor engagement approaches by organisation size and capability to maximise impact.
• Ensure stakeholder communications align with wider consumer campaigns and brand priorities.
• Coordinate with agencies and partners to plan, execute and evaluate activities.
• Establish measurement frameworks and use data to improve participation and advocacy.
• Collaborate with Corporate Affairs, Operations and Finance to align priorities and messaging.
• Mobilise resources and specialist support as launch approaches.

Skills

B2B marketing

Stakeholder marketing

Retail marketing

Engagement programmes

Stakeholder management

Cross-functional collaboration

Communication

Presentation skills

Tools

Agency management

Job description

About us

At Exchange for Change, we are building something the UK has never had before. Working across the United Kingdom, we are designing and delivering a Deposit Return Scheme from the ground up, creating a system that helps reduce litter and waste by encouraging people to return their empty drinks bottles and cans for recycling.

We are industry led and driven by purpose. A national movement with a clear mission. No bottle unreturned. No can left behind.

This is not just another job. This is a rare opportunity to do meaningful work, shape a landmark national programme, and help deliver lasting positive impact for people, businesses and the planet alike.

Your role

As a Senior B2B2C Marketing Manager, you will develop and deliver marketing programmes that influence and engage businesses across the value chain, helping them adopt, implement and champion the scheme within their organisations and through their consumer-facing channels.

Working closely with stakeholders, industry partners and internal teams, you will ensure businesses have the communications, guidance, tools and support needed not only to participate themselves, but also to effectively communicate the scheme to consumers, creating awareness, understanding and participation.

Key Responsibilities & Priorities

B2B & B2B2C Marketing, Stakeholder Engagement & Activation

• Support the development and evolution of the B2B and B2B2C marketing strategy through stakeholder insight, industry knowledge and market expertise.

• Lead the development and delivery of marketing programmes that drive stakeholder awareness, engagement, registration, readiness, participation and advocacy.

• Build trusted relationships across producers, retailers, wholesalers, hospitality operators, industry bodies and other key stakeholders.

• Develop audience-led communications, activation programmes and implementation guidance that support stakeholder adoption and scheme participation.

• Support stakeholders in understanding both their operational responsibilities and their role in bringing the scheme to life for consumers.

• Ensure engagement and activation approaches are tailored to organisations of varying size, capability and resource, from major national operators through to independent businesses.

• Identify opportunities to maximise reach, engagement and impact through stakeholder, partner and industry channels.

• Champion a consumer-first approach, ensuring stakeholders are equipped to deliver clear, consistent and positive consumer experiences.

• Represent Exchange for Change at stakeholder meetings, workshops, forums and industry events.

Communications & Campaign Delivery

• Develop and deliver integrated B2B communications and engagement plans that drive stakeholder awareness, understanding, registration, readiness, participation and advocates for the Deposit Return Scheme (DRS).

• Develop and deliver B2B2C marketing programmes that equip producers, retailers, wholesalers and hospitality operators to effectively communicate the scheme to consumers.

• Create audience-led content, messaging, guidance, toolkits and marketing materials that simplify complex information and drive action.

• Identify and optimise the most effective channels, touchpoints and campaign moments to engage stakeholders and support consumer participation.

• Ensure stakeholder communications align with wider consumer campaigns, brand strategy and programme priorities.

• Work closely with agencies and delivery partners to plan, execute and evaluate marketing activity.

• Establish measurement frameworks and use insight and performance data to continuously improve stakeholder engagement, participation and advocacy.

Cross-Functional Collaboration

• Build strong collaborative relationships across Corporate Affairs, Operations, Communications, Finance, Compliance and external partners.

• Work closely with Operations to ensure stakeholder communications accurately reflect operational requirements and implementation plans.

• Partner with Corporate Affairs to align stakeholder engagement activity with wider industry engagement and public affairs priorities.

• Coordinate input from multiple teams to ensure consistent messaging and a seamless stakeholder experience.

• Help mobilise the resources, capabilities and specialist support required to scale stakeholder engagement and activation activity as launch approaches.

What success looks like

Success in this role will be measured through stakeholder awareness, registration, readiness, participation and advocacy, alongside the contribution stakeholder channels and activations make towards consumer awareness, understanding and participation.

Skills & Experience

Essential

• Significant experience in B2B marketing, stakeholder marketing, retail marketing, trade marketing or shopper marketing.

• Extensive experience working with major UK retailers and supermarkets.

• Strong understanding of the wider retail ecosystem, including convenience, wholesale and hospitality sectors.

• Experience developing and delivering engagement programmes that drive awareness, behavioural change, participation and advocacy.

• Experience engaging diverse audiences, from large national organisations through to independent businesses.

• Strong understanding of retail operations, customer communications and in-store activation.

• Exceptional stakeholder management and relationship-building skills.

• Experience working within complex, cross-functional environments and influencing without direct authority.

• Excellent communication, presentation and facilitation skills.

• Strong commercial awareness and customer-first mindset.

Desirable

• Experience within FMCG, sustainability, environmental programmes or regulated industries.

• Experience working with producers, manufacturers or industry bodies.

• Experience managing agencies and external suppliers.

• Understanding of behavioural change communications and adoption programmes.

Personal Attributes

We're looking for someone who:

• Is an experienced and confident B2B marketer with strong commercial instincts.

• Builds credibility quickly and develops trusted relationships with stakeholders at all levels.

• Combines strategic thinking with hands-on delivery.

• Is collaborative, pragmatic and comfortable operating in a complex stakeholder environment.

• Can bring together diverse groups around a shared objective.

• Puts the consumer at the heart of decision making.

• Is highly organised, proactive and solution focused.

• Thrives in a fast-paced, evolving environment.

• Is passionate about delivering positive environmental and social impact.

The opportunity

Work that makes a difference - and a place where you can too.

This is a once-in-a-generation opportunity to help establish a scheme of national importance, working with purpose-driven colleagues and partners to deliver visible, real-world impact. You’ll contribute directly to meaningful environmental and social change and in return, we support and reward our team through a range of benefits and initiatives, including:

• Competitive base salary
• Bonus scheme
• 34 days holiday inclusive of bank holidays, additional holidays for length of service
• Flexibility with holidays. You may work on a local public holiday and take an alternative day off, giving you the freedom to celebrate the days that matter most to you.
• 5% employer pension contribution
• Life Insurance: Cover of 4 times base salary
• Private Medical Insurance: Includes GP access and an Employee Assistance Programme (EAP) for wellbeing support
• Income protection
• Family Leave: Maternity, adoption, parental, and paternity leave policies will be developed to be progressive and inclusive.
• Hybrid Working: 60% office or field-based and 40% home-based, with some flexibility according to business and personal needs. Our head office is in Milton Keynes (30min from Euston) and there needs to be a willingness to be there as needed which could be 2-3 days some weeks.