Senior B2B Sponsorship & Partnerships Lead (Remote UK)

The Alliance; Greater London; Hybrid; GBP 35,000 - 38,000; Full time

Benefits offered by this job

34 days holiday and UK bank holidays

Remote or hybrid UK working

WFH kit and equipment budget

London office access

Private medical and dental insurance

Life insurance

L&D budget and unlimited courses

Job summary

The Alliance is seeking a Senior Sponsorship and Partnerships Executive in the United Kingdom to secure and scale high-value partnerships with leading B2B brands. You will own a core account portfolio, acting as a trusted advisor to unlock six-figure potential through bespoke, content-led sponsorship packages such as webinars and research reports.

You will collaborate with product, content and events teams to deliver campaigns while expanding both existing relationships and new logos across

Qualifications

• Proven track record in sponsorship sales, ideally within B2B media, events, or community led businesses, not just ad sales or programmatic.
• Comfortable owning and growing large accounts with six-figure deal sizes, with the commercial instinct to spot upsell and cross-sell opportunities across a portfolio of products.
• Equally strong at hunting new business as they are at deepening existing relationships, this role needs someone who can do both, not just one or the other.
• Able to sell consultative, content led sponsorship packages including webinars, research reports, and content syndication rather than relying on rate cards or simple media buys.
• Adaptable and commercially curious, someone who keeps pace with shifting market conditions, learns new verticals quickly, and can speak credibly to senior marketing and product leaders.
• Experience with Asana or project management tools is desirable.

Responsibilities

• Portfolio Stewardship: Own and strategically manage an established, high-value account portfolio; deepen relationships to maximize lifetime value and multi-product expansion.
• Strategic Growth: Balance portfolio farming with targeted hunting to bring in net-new enterprise logos.
• Consultative Sponsorship Sales: Design bespoke, content-led sponsorship solutions aligned with partner go-to-market goals.
• Portfolio Upselling: Navigate large accounts with complex deal structures to identify cross-sell opportunities across media, events, and community portfolio.
• Executive Engagement: Speak credibly with senior marketing, product, and leadership professionals within SaaS, MarTech, and digital ecosystems.
• Revenue Performance: Consistently hit revenue targets with pipeline rigor and forecasting.

Job description

The Alliance is seeking a Senior Sponsorship and Partnerships Executive in the United Kingdom to secure and scale high-value partnerships with leading B2B brands. You will own a core account portfolio, acting as a trusted advisor to unlock six-figure potential through bespoke, content-led sponsorship packages such as webinars and research reports.

You will collaborate with product, content and events teams to deliver campaigns while expanding both existing relationships and new logos across