Strategic B2B Sponsorships & Partnerships Lead

Product Marketing Alliance; Greater London; Hybrid; GBP 65,000 - 95,000; Full time

Job summary

Product Marketing Alliance is seeking a Senior Sponsorship and Partnerships Executive to secure and scale high‑value commercial partnerships with leading B2B brands. You will own a core account portfolio, acting as a trusted advisor to unlock six‑figure potential through consultative, content‑led sponsorship packages.

You’ll collaborate with cross‑functional product, content and events teams to deliver campaigns such as bespoke research reports, multi‑channel webinars and strategic content

Qualifications

• Proven sponsorship sales track record in B2B media/events.
• Experience handling six-figure deal sizes and strategic accounts.
• Capable of hunting new logos while expanding existing relationships.
• Ability to design bespoke, content-led sponsorship solutions.
• Comfortable engaging senior marketing and product leaders.

Responsibilities

• Own and strategically manage a high-value account portfolio.
• Grow the portfolio with net-new enterprise logos.
• Design bespoke, content-led sponsorship solutions.
• Cross-sell and upsell across media, events, and community.
• Engage with senior marketing/product leaders in SaaS/MarTech.
• Maintain revenue targets with accurate forecasting.

Skills

Sponsorship sales

Key account growth

New business development

Consultative selling

Executive engagement

Forecasting

Cross-selling

Tools

Asana

Job description

Product Marketing Alliance is seeking a Senior Sponsorship and Partnerships Executive to secure and scale high‑value commercial partnerships with leading B2B brands. You will own a core account portfolio, acting as a trusted advisor to unlock six‑figure potential through consultative, content‑led sponsorship packages.

You’ll collaborate with cross‑functional product, content and events teams to deliver campaigns such as bespoke research reports, multi‑channel webinars and strategic content