Senior B2B Marketing Lead — Multi-Channel Growth

eLearning Industry Inc.; Greater London; Híbrido; GBP 42.000 - 64.000; Jornada completa

Descripción de la vacante

eLearning Industry Inc. is seeking a Senior Marketing Executive to lead our Staff Skills academy+ brand in London. This hands-on role focuses on campaign execution across email, launches, onboarding, reactivation, LinkedIn, and other channels to drive lead quality and pipeline.

You will work with the Head of Marketing, Sales and Creative teams in a fast-paced B2B SaaS environment, building industry-specific nurture journeys and messaging for HR and L&D decision-makers.

Formación

• 4+ years in a B2B SaaS marketing role.
• Strong copywriting skills for HR and business audiences.
• Hands-on campaign execution across channels.
• Experience using HubSpot for automation and reporting.
• Ability to analyze data and make marketing decisions.

Responsabilidades

• Own multi-channel campaigns from planning to execution.
• Build and optimize email workflows aligned to ICP segments.
• Improve lead quality and pipeline contribution through segmentation.
• Collaborate with Head of Marketing, Sales and Creative teams.
• Analyse ROI and report insights to improve performance.

Conocimientos

HubSpot proficiency

B2B marketing

Campaign execution

Email marketing

LinkedIn advertising

Copywriting

Herramientas

Google Ads

LinkedIn Ads

CRM systems

HubSpot

Descripción del empleo

eLearning Industry Inc. is seeking a Senior Marketing Executive to lead our Staff Skills academy+ brand in London. This hands-on role focuses on campaign execution across email, launches, onboarding, reactivation, LinkedIn, and other channels to drive lead quality and pipeline.

You will work with the Head of Marketing, Sales and Creative teams in a fast-paced B2B SaaS environment, building industry-specific nurture journeys and messaging for HR and L&D decision-makers.