Senior Marketing Executive

eLearning Industry Inc.; Greater London; Híbrido; GBP 42 000 - 64 000; Tempo integral

Resumo da oferta

eLearning Industry Inc. is seeking a Senior Marketing Executive to lead our Staff Skills academy+ brand in London. This hands-on role focuses on campaign execution across email, launches, onboarding, reactivation, LinkedIn, and other channels to drive lead quality and pipeline.

You will work with the Head of Marketing, Sales and Creative teams in a fast-paced B2B SaaS environment, building industry-specific nurture journeys and messaging for HR and L&D decision-makers.

Qualificações

• 4+ years in a B2B SaaS marketing role.
• Strong copywriting skills for HR and business audiences.
• Hands-on campaign execution across channels.
• Experience using HubSpot for automation and reporting.
• Ability to analyze data and make marketing decisions.

Responsabilidades

• Own multi-channel campaigns from planning to execution.
• Build and optimize email workflows aligned to ICP segments.
• Improve lead quality and pipeline contribution through segmentation.
• Collaborate with Head of Marketing, Sales and Creative teams.
• Analyse ROI and report insights to improve performance.

Conhecimentos

HubSpot proficiency

B2B marketing

Campaign execution

Email marketing

LinkedIn advertising

Copywriting

Ferramentas

Google Ads

LinkedIn Ads

CRM systems

HubSpot

Descrição da oferta de emprego

We’re looking for a Senior Marketing Executive to join our small but mighty marketing team and play a leading role in growing the Staff Skills academy+ brand.

This is a highly hands-on, commercially focused role. You’ll own campaign execution across email, launches, onboarding, reactivation, LinkedIn and supporting channels - with a strong emphasis on lead quality, nurture depth and pipeline contribution.

You’ll also dedicate time to improving industry-specific nurture journeys and outreach, ensuring our messaging resonates deeply with HR and L&D decision-makers.

You’ll work closely with the Head of Marketing, Sales and Creative teams to deliver measurable impact in a fast-paced B2B SaaS-style environment.

Key responsibilities

Campaigns and strategy:

• Own execution of multi-channel campaigns, including launches, onboarding, reactivation and database growth initiatives.
• Build industry-specific email workflows aligned to ICP segments.
• Improve lead-to-MQL and MQL-to-SQL conversion through smarter segmentation and automation.
• Continuously test messaging, subject lines, cadence and CTAs to improve engagement and conversion rates.

LinkedIn growth and paid optimisation:

• Support and optimise LinkedIn Ads campaigns targeting HR and L&D decision-makers.
• Strengthen retargeting strategies and audience segmentation.
• Improve landing page performance and conversion rates (CRO).
• Conduct A/B testing across ads, forms, messaging and CTAs.

Partnerships and events

• Identify and support growth opportunities through partnerships, associations and events.
• Assist in planning and executing industry event attendance.
• Explore partnership opportunities to grow our B2B database.

Reporting and optimisation:

• Analyse campaign performance, track ROI, and share actionable insights.
• Continuously improve activity through testing, feedback, and data-driven decisions.

What we’re looking for:

• Strong HubSpot experience (email automation, workflows, reporting, CRM integration).
• Proven B2B marketing experience.
• Experience working in a small team or company.
• Hands-on campaign execution experience (not purely strategic).

Essential Skills and experience

• 4+ years’ experience in a B2B SaS marketing role.
• Strong copywriting skills with the ability to adapt tone for HR and business audiences.
• Experience running and reporting on LinkedIn paid campaigns and a good understanding of PPC best practices (Google Ads or similar).
• Confident in creating, testing, and analysing email workflows and automations.
• Comfortable using data to make marketing decisions.
• Experience managing or working alongside agencies/partners and evaluating performance.

Desirable

• Experience in eLearning or subscription-based businesses.
• Exposure to account-based marketing.
• Experience supporting event marketing or partnership growth.
• Familiarity with longer B2B sales cycles and nurture-heavy funnels.
• Experience supporting PPC campaigns in Google Ads.
• Understanding of SEO tools and how they inform wider marketing decisions.