Senior B2B Growth Marketing Lead (Hybrid)

Salt Search; Leicester; Hybrid; GBP 70,000 - 80,000; Full time

Job summary

Salt Search is seeking a Senior Marketing Manager/Marketing Lead to own the digital marketing and demand-gen strategy from Leicester, in a hybrid setup. Lead a team and drive growth across SEO, PPC, content, email and ABM to generate high-quality B2B leads.

The role requires 7+ years in digital marketing, with hands-on GTM experience and CRM/HubSpot proficiency. You will collaborate with product teams and external agencies to optimize campaigns and ROI.

Qualifications

• 7+ years in digital marketing and demand generation.
• Experience leading a marketing team in B2B technology.
• Strong GTM and acquisition marketing background.
• Experience with CRM and marketing automation (HubSpot).
• Proven SEO and PPC expertise.

Responsibilities

• Own and deliver the overall digital marketing and demand-generation strategy.
• Lead a team across marketing.
• Drive demand generation activities including events, PR, and GTM techniques.
• Develop go-to-market campaigns for new AI and technology products.
• Manage and optimise Google Ads, LinkedIn and Meta.

Skills

Strategic GTM

Demand generation

Team leadership

Analytics

Marketing strategy

Tools

Google Ads

LinkedIn Ads

Meta Ads

HubSpot

CRM/Marketing Automation

Job description

Salt Search is seeking a Senior Marketing Manager/Marketing Lead to own the digital marketing and demand-gen strategy from Leicester, in a hybrid setup. Lead a team and drive growth across SEO, PPC, content, email and ABM to generate high-quality B2B leads.

The role requires 7+ years in digital marketing, with hands-on GTM experience and CRM/HubSpot proficiency. You will collaborate with product teams and external agencies to optimize campaigns and ROI.