Senior B2B SaaS Lifecycle Marketing Lead

Payhawk; Greater London; Hybrid; GBP 90,000 - 130,000; Full time

Benefits offered by this job

30 days paid holiday

Global exchange program (London/AMS/PR

Team events

Medical care

Gym card

Monthly travel allowance

Product access

Job summary

Payhawk in London is seeking its first dedicated lifecycle marketing hire to transform email from zero into a nurturing channel for prospects and existing customers. This is a senior individual-contributor role reporting to the VP Growth Marketing, with plans to build a team within 12 to 18 months.

You will own renewal and retention campaigns, lead-nurture tracks, upsell programs, and customer advocacy initiatives, aligning with regional targets and working with marketing operations to ensure

Qualifications

• Senior lifecycle marketing experience in B2B SaaS.
• Hands-on expertise with a marketing automation platform end to end.
• Comfort being the first and only person in the role, building with no existing playbook or team to inherit.
• Strong cross-functional collaboration skills, as you will work closely with regional marketing, ABM, partnerships and marketing operations.
• A track record of using retention and expansion metrics (NRR, GRR, churn) to guide campaign strategy, not just open and click rates.

Responsibilities

• Build and run renewal and retention campaigns that protect and grow our existing customer base.
• Launch and manage lead-nurture tracks for prospects who are not yet sales-ready.
• Launch and manage opportunity-nurture tracks that expand the scope of deals and increase win rates.
• Expand into upsell and expansion campaigns, win-back and reactivation flows, and customer advocacy programmes (case studies, referrals and NPS).
• Align campaigns with each region’s pipeline and retention targets, working directly with regional marketing leads.
• Partner with marketing operations so that every campaign is tracked and reported accurately.
• Own all external customer email communications.

Skills

Senior lifecycle marketing

Marketing automation

Self-starter

Cross-functional teamwork

Retention metrics

Job description

Payhawk in London is seeking its first dedicated lifecycle marketing hire to transform email from zero into a nurturing channel for prospects and existing customers. This is a senior individual-contributor role reporting to the VP Growth Marketing, with plans to build a team within 12 to 18 months.

You will own renewal and retention campaigns, lead-nurture tracks, upsell programs, and customer advocacy initiatives, aligning with regional targets and working with marketing operations to ensure