SEM Campaign Manager (Remote)

Forbes Advisor; Remote; GBP 45,000 - 65,000; Full time

Job summary

A leading financial services provider in the United Kingdom is seeking an experienced digital marketer for a full-time role specializing in PPC/SEM. Responsibilities include achieving performance targets, developing strategies for campaigns, and utilizing analytics tools for optimization. The ideal candidate has over 5 years of experience managing PPC accounts, with a strong understanding of tools like Google Ads and SEM Rush. Competitive salary and comprehensive benefits including medical coverage and generous PTO are offered.

Benefits

Competitive salary

Medical, dental and vision coverage

35 days of PTO

Day off the 3rd Friday of every month

Disability coverage

Employee assistance program

Paid parental leave program

Qualifications

• 5+ years experience in PPC/SEM with proven track record.
• Proficiency in managing large-scale PPC accounts.
• Experience using smart bidding strategies and competitive research tools.

Responsibilities

• Achieve performance targets for your channel.
• Develop short-term and long-term search strategies.
• Utilize data-driven insights for performance optimizations.
• Provide recommendations for campaigns and account audits.

Skills

PPC / SEM expertise

Data analysis skills

Project management

Autonomy

Google Analytics proficiency

Team collaboration

Tools

Google Ads

Microsoft Ads

SEM Rush

Analytics tools

Job description

Responsibilities

• Accountable for achieving the performance targets of your channel
• Explaining variance in performance against target to leadership and other stakeholders in management commentary (and in other forums as required)
• Directing and supporting your team members in determining the optimal tactics and approach to realise the commercial priorities
• Define short‑term and longer‑term strategies and implement them with the support of direct reports. Provide recommendations and execute strategies for keyword and audience opportunities, campaign structuring, targeting display network and other areas of paid search to deliver performance goals
• Work with your team to develop a testing roadmap for your categories ensuring wins are rolled out quickly and communicated with the wider team
• Keep up to date with search engine and PPC industry trends and developments
• Utilize data‑driven analysis insights to identify opportunities and make recommendations for performance optimisations
• Review and advise their team on findings from monthly account audits and ensure appropriate actions are being taken on time
• Generate innovative ideas to challenge and reshape existing best practices
• Build strong relationships with Business Development working collaboratively to improve and grow owned categories

Professional Competencies

• Passion for Search and digital marketing.
• Highly motivated individual with a proven track record for exceeding expectations
• Outstanding ability to think creatively and identify and resolve problems
• Attention to detail and the ability to effectively multi‑task in a deadline‑driven atmosphere
• High levels of autonomy and self‑motivation
• Excellent analytical, organizational, project management and time management skills

Requirements

• Proven 5 years experience in PPC / SEM working on Google and Microsoft ads
• Proficiency in managing large‑scale PPC accounts
• Experience with website analysis using a variety of analytics tools including Google Analytics as well as internal reporting tools
• Experience using external competitive research tools such as SEM Rush
• Proven experience using smart bidding strategies
• You enjoy working in a team environment and look forward to supporting the business to meet required goals

Benefits

• Competitive salary
• Medical, dental and vision coverage
• 35 days of PTO (including bank holidays)
• Day off the 3rd Friday of every month
• Disability coverage
• Employee assistance program
• Paid parental leave program

Forbes Advisor provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression or any other characteristic protected by federal, state or local laws. This policy applies to all terms and conditions of employment including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.

Remote Work

Yes

Employment Type

Full‑time

Key Skills

• HR & Payroll
• Instrument
• Corporate Sales
• Corporate Risk Management
• Administrative Services
• Database Administration

Experience : years

Vacancy : 1