SDR/Sales Development Rep

Addition; Greater London; On-site; GBP 36,000 - 44,000; Full time

Benefits offered by this job

Private healthcare

Healthcare cash plan

Life insurance

Pension

Career development

Flexible working

Job summary

Addition is seeking a Sales Development Representative in London, based at London Bridge with three days on-site. You will build targeted prospect lists, engage via calls/emails, and qualify leads to book meetings for the sales team.

The role offers a base up to £40,000 plus uncapped commission and benefits, with clear opportunities for career growth in a fast-moving tech sector. The position emphasizes CRM usage, pipeline management, and collaboration with marketing to drive lead generation

Qualifications

• Experience in SDR/BDR or similar business development role in IT or technology services.
• Confident communicator with ability to build rapport across levels.
• Strong written and verbal communication skills.
• Proficient in outbound prospecting and commercial conversations.
• Well organized with ability to manage pipeline and priorities.
• Experience using CRM systems and Microsoft Office.
• Goal-oriented, resilient and motivated by results.
• Able to work independently and collaboratively.

Responsibilities

• Research and identify prospective customers across online platforms, databases, social channels and industry networks.
• Build targeted prospect lists and uncover organisations that could benefit from the company’s technology services.
• Engage prospects through outbound calls, emails and social outreach, creating meaningful conversations around their business needs.
• Qualify leads by understanding their challenges, priorities and potential fit.
• Book high-quality meetings for the wider sales team and ensure prospects are handed over with the right information.
• Keep the CRM up to date, recording activity and maintaining accurate prospect data.
• Work closely with sales and marketing to improve outreach, share market insight and support lead-generation activity.
• Track your activity and results, providing clear updates to your manager and using data to improve your approach.

Skills

SDR experience

Prospect research

CRM experience

Outbound calls

Email outreach

Pipeline management

MS Office

Communication

Independent worker

Tools

CRM systems

MS Office

Job description

Sales Development Representative

Join a growing technology services business helping organisations navigate their IT, cloud and cybersecurity needs. This is a hands-on sales role with plenty of scope to build your commercial skills and progress your career in the tech sector.

Role Overview

• Location: London Bridge - 3 days onsite per week
• Package: Up to £40,000p/a + uncapped commission + benefits
• Industry: IT Services & Technology

What You’ll Be Doing

• Research and identify prospective customers across online platforms, databases, social channels and industry networks.
• Build targeted prospect lists and uncover organisations that could benefit from the company’s technology services.
• Engage prospects through outbound calls, emails and social outreach, creating meaningful conversations around their business needs.
• Qualify leads by understanding their challenges, priorities and potential fit.
• Book high-quality meetings for the wider sales team and ensure prospects are handed over with the right information.
• Keep the CRM up to date, recording activity and maintaining accurate prospect data.
• Work closely with sales and marketing to improve outreach, share market insight and support lead-generation activity.
• Track your activity and results, providing clear updates to your manager and using data to improve your approach.

Main Skills Needed

• Experience in an SDR, BDR, telesales or similar business development role, ideally within IT or technology services.
• Confident communicator who can build rapport with prospects at different levels.
• Strong written and verbal communication skills.
• Comfortable with outbound prospecting and having commercially focused conversations.
• Well organised, proactive and able to manage your own pipeline and priorities.
• Experience using CRM systems and Microsoft Office.
• Goal-focused, resilient and motivated by achieving measurable results.
• Able to work independently while contributing positively to a collaborative sales environment.

What’s in It for You

• Competitive salary with performance-based incentives.
• Private healthcare and a healthcare cash plan.
• Life insurance and pension.
• A supportive, collaborative environment where ideas and contributions are valued.
• An individual development and learning pathway with access to ongoing training.
• Clear scope for career progression as you develop your sales and technology expertise.
• Flexible working arrangements designed to support a healthy work-life balance.
• The chance to build a career within a growing and fast-moving technology sector.

Let’s talk about what your next move could look like.

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, colour, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.