Sales & Marketing Business Partner - Europe

Banyan Software; Greater London; Hybrid; GBP 70,000 - 90,000; Full time

Job summary

A tech-focused software firm in London seeks a Sales & Marketing Business Partner for Europe. This role involves partnering with portfolio companies across the DACH region and the Rest of Europe to improve demand generation and sales effectiveness. Candidates should have substantial B2B software experience, operational skills in marketing, and fluency in English and German. The position allows for flexibility within Europe, particularly in locations with major international airports. Join us in creating lasting value in enterprise software.

Qualifications

• Senior experience in sales and marketing leadership roles within B2B software companies.
• Proven ability to deliver results in resource-constrained environments.
• Demonstrated experience with sales and marketing tools.

Responsibilities

• Partner with leadership to strengthen sales and marketing execution across European companies.
• Assess and improve go-to-market and demand generation processes.
• Support alignment between sales and marketing operations.

Skills

B2B software sales

Demand generation

Sales effectiveness

Fluent English

Fluent German

Tools

CRM

Marketing automation tools

Analytics

Outreach

HubSpot

Job description

Sales & Marketing Business Partner - Europe

London, England, United Kingdom

Banyan Software provides the best permanent home for successful enterprise software companies, their employees, and customers. We are on a mission to acquire, build and grow great enterprise software businesses all over the world that have dominant positions in niche vertical markets. Banyan was named the #1 fastest-growing private software company in the US on the Inc. 5000 and among the top 10 fastest-growing companies by the Deloitte Technology Fast 500. Founded in 2016 with a permanent capital base setup to preserve the legacy of founders, Banyan focuses on a buy and hold for life strategy for growing software companies that serve specialized vertical markets.

Role: Sales & Marketing Business Partner (Europe)

Location: Ideally Munich, London or Amsterdam (proximity to a major international airport required due to travel requirements)

Banyan Software acquires, builds, and grows mission-critical software businesses for the long term. We partner with founders and management teams to preserve what makes their companies successful while providing operational support, best practices, and long-term capital. Our approach is decentralized, practical, and focused on durable value creation.

Role Overview
We are seeking a Sales & Marketing Business Partner (Europe) to support portfolio companies across the DACH region and the Rest of Europe. This role works closely with CEOs, founders, and commercial leaders to materially improve demand generation, go-to-market execution, and sales effectiveness. It has a direct tie into our global organisation in North America where this role works closely with the Global Sales and Marketing Business Partner.

This is a hands-on, operator-led role, not a strategy-only position. The successful candidate will engage deeply with portfolio teams, operate within real-world resource constraints, and help organizations move quickly from inconsistent or underperforming commercial execution to scalable, repeatable, and high-impact sales and marketing operations.

What You Will Do

• Partner with leadership teams across multiple European portfolio companies to strengthen sales and marketing execution.
• Assess existing go-to-market, demand generation, and pipeline processes and identify pragmatic improvement opportunities.
• Help portfolio companies build and optimize sales and marketing operating models aligned with company size, maturity, and resources.
• Work hands-on with teams through regular conversations, workshops, and direct collaboration inside their daily workflows.
• Support strong alignment between sales and marketing, including ICP definition, messaging, funnel design, and conversion optimization.
• Enable effective use of sales and marketing tools (e.g., CRM, marketing automation, analytics) with a clear focus on adoption, simplicity, and ROI.
• Support the organization, enablement, and development of marketing teams and execution cadences.
• Identify, standardize, and document best practices across the Banyan portfolio in an easy-to-implement format.
• Track, articulate, and document measurable commercial impact.

What We Are Looking For

• Senior, hands-on experience in sales and marketing leadership roles within small to mid-sized B2B software companies.
• Strong operational background in demand generation, go-to-market execution, and revenue operations.
• Demonstrated ability to deliver results in lean, resource-constrained environments.
• Deep familiarity with modern sales and marketing tools, processes, and organizational structures.
• Proven track record of measurable commercial outcomes and the ability to clearly communicate impact.
• Comfortable operating across multiple companies and engaging with diverse leadership teams.
• Experience in leveraging GDPR and EU compliant Sales and Marketing Automation tools (e.g., Outreach, Salesloft, HubSpot Sequences) and staying at the forefront of AI trends for GTM leveraging AI tools to drive demand.

How You Work

• Highly proactive, self-driven, and execution-focused.
• Comfortable working side-by-side with operators and engaging deeply in workflows.
• Practical, direct, and action-oriented with a strong sense of ownership.
• Collaborative, approachable, and able to build trust quickly.
• Able to balance global best practices with local market and company realities.
• You demonstrate leadership in adopting new technologies.

Language & Regional Focus

• Fluent English and German.
• Additional European languages are a plus.
• Primary focus on DACH + UK, with responsibility across the Rest of Europe.
• Location: Flexible within Europe, ideally Germany, UK, Netherlands. (Proximity to a major international airport required)

Please apply in English which is Banyan Software's business language

Diversity, Equity, Inclusion & Equal Employment Opportunity at Banyan: Banyan affirms that inequality is detrimental to our Global Teams, associates, our Operating Companies, and the communities we serve. Our goal is to impact lasting change through our actions. We unite for equality and equity. Banyan is committed to equal employment opportunities regardless of protected characteristics and will not discriminate. We support an inclusive workplace where associates excel based on merit, qualifications, experience, ability, and job performance.