Sales Manager (UK/EU)

Elite Talent; Remote; GBP 180,000; Full time

Job summary

A leading Pro AV company is seeking a UK/EU Sales professional to drive market presence and manage relationships across the region. With 8+ years in the Pro AV industry, you will own the territory and influence GTM strategy while working closely with senior leadership. This role offers a competitive OTE of approximately £180,000, flexibility for exceptional candidates, and significant travel across the UK and Europe.

Qualifications

• 8+ years in the Pro AV industry.
• Based in the UK (London preferred).
• Willing and able to travel 50%+.

Responsibilities

• Build brand presence in the UK and European markets.
• Manage relationships with distributors and integrators.
• Conduct product demos and trainings.
• Drive new business development and open new channels.
• Maintain and grow a project pipeline.

Skills

Relationships with UK Pro AV dealers

Channel sales experience

Technical fluency in AV/IT

B2B sales track record

Fluency in German, French, or Spanish

Job description

A fast-growing leader in Pro AV and video collaboration technology, developing innovative videoconferencing and AV solutions used by corporate, education, and healthcare organizations across more than 50 countries. Privately held, profitable, and expanding globally, with headquarters in North America and a strong network of global distributors and integrators.

Why Join Us Now

This is a pivotal moment for the company. We are months away from launching the largest and most impactful product in our history, creating significant industry buzz. The company has just won its third consecutive industry award (one of the hardest ones to get), reinforcing its reputation as an innovator in the Pro AV space.

We’re expanding aggressively into new markets, and this role represents the first UK/EU sales hire, giving you full ownership of the region. You’ll work directly with senior leadership, influence GTM strategy, and act as the CEO of your territory. The entire global team will be at ISE in February, offering a high-impact onboarding opportunity and immediate exposure to major customers and partners.

If you're ready for a role where your work directly determines your career trajectory, with the potential to scale into regional leadership, this is where that happens.

What You’ll Do

• Build brand presence and market share across the UK and European markets

• Manage and expand relationships with distributors, dealers, consultants, and integrators

• Conduct product demos plus technical and sales trainings

• Drive new business development and open new channel opportunities

• Maintain and grow a project pipeline; forecast clearly and consistently

• Provide both pre-sales and post-sales support to partners and customers

• Travel frequently to partner sites, customer meetings, and industry events

• Collaborate with product, support, and marketing teams on strategic initiatives

• Represent the company at key events, including ISE

• Share insights on product opportunities and emerging market needs

Must-Have Qualifications

• 8+ years in the Pro AV industry

• Established relationships with UK Pro AV dealers, distributors, and consultants

• Proven channel sales experience with measurable success

• Technical fluency across AV/IT (USB, UC, networking fundamentals, AV-over-IP, signal routing)

• Ability to present confidently to technical and commercial audiences

• Strong B2B sales track record

• Based in the UK (London preferred)

• Willing and able to travel 50%+

• Comfortable operating independently as the first hire in the region

Highly Desirable

• AVIXA CTS-certified (CTS, CTS-D, or CTS-I)

• Fluency in German, French, or Spanish

• Experience covering EMEA or APAC territories

• Technical pre-sales or post-sales experience

• Prior roles with or selling into brands such as Poly/HP, Barco, Logitech, Lightware, Crestron, Extron, QSC, Cisco, etc.

• Familiarity with unified collaboration technologies

Who You Are

• A well-connected Pro AV professional with deep UK channel experience

• Independent, entrepreneurial, and energized by owning a territory

• Able to balance commercial strategy with technical credibility

• Comfortable traveling heavily and engaging customers face-to-face

• A relationship-builder who is known and respected in the AV ecosystem

• Someone who can help shape regional strategy and expand into leadership

Compensation

OTE: Approximately £180,000 (Flexibility for exceptional talent)

Location

Remote (UK-based) London preferred

High travel across the UK + Europe; APAC optional based on experience