Sales Manager - Software / EdTech

Certus Recruitment Group; Reading; On-site; GBP 90,000 - 110,000; Full time

Benefits offered by this job

Strong benefits

Job summary

Certus Recruitment Group in Reading is partnering with a growing technology company to hire a people-first Sales Manager who will own retention, renewals and expansion across a solid customer base. You will lead and develop an existing team of Account Managers, drive renewals and upsell, and use CRM data to identify growth opportunities.

The role emphasizes strong coaching, forecasting accuracy and team development over individual sales targets, with a focus on building a high-performing team in

Qualifications

• 5+ years' B2B sales experience in SaaS/technology, with a proven track record in retention and expansion.
• Strong coaching and people leadership skills are essential.
• Experience using CRM data to drive commercial decisions and forecasting.

Responsibilities

• Lead, coach and develop an existing team of Account Managers.
• Drive renewals and expansion revenue (upsell/cross-sell).
• Improve account planning and proactive customer engagement.
• Use CRM and performance data to spot growth opportunities and churn risk.
• Run effective 1:1s, coaching sessions and development plans.
• Improve forecasting, pipeline visibility and sales discipline.
• Identify process, automation and productivity improvements.
• Manage performance and support the team through change.

Skills

People leadership

Coaching

CRM usage

Forecasting

Performance management

Data-driven decisions

Tools

CRM systems

Job description

£100,000 OTE (£55k base + highly achievable variable) + strong benefits

Build a high-performing account team in an established B2B SaaS business

Certus Recruitment is partnering with a growing technology company to hire a people-first Sales Manager who will own retention, renewals and expansion across a solid customer base.

In this role you will:

• Lead, coach and develop an existing team of Account Managers
• Drive renewals and expansion revenue (upsell/cross-sell)
• Improve account planning and proactive customer engagement
• Use CRM and performance data to spot growth opportunities and churn risk
• Run effective 1:1s, coaching sessions and development plans
• Improve forecasting, pipeline visibility and sales discipline
• Identify process, automation and productivity improvements
• Manage performance and support the team through change

Success looks like:

stronger team performance, higher retention and measurable customer growth — not individual sales targets.

You'll bring:

• 5+ years' B2B sales experience (SaaS/software/technology, business services, HR, training or L&D)
• A track record of driving retention, renewals, upsell and cross-sell
• Strong coaching and people leadership skills
• Experience using CRM and data to drive commercial decisions
• Strong forecasting and performance management capability
• Confidence coaching salespeople through live opportunities and customer conversations
• Experience managing hybrid sales teams

The opportunity:

Join an established tech business with a strong customer base and take ownership of a team with significant potential for further commercial growth. The focus is simple: retain great customers, identify expansion opportunities and develop a high-performing sales team.