Sales Manager

Certus Recruitment Group; Bracknell; Hybrid; GBP 90,000 - 110,000; Full time

Benefits offered by this job

Benefits package

Job summary

Certus Recruitment Group, based in Berkshire, seeks an experienced Sales Manager to lead a hybrid team focused on retaining customers, renewing revenue and expanding existing accounts. You will coach Account Managers and drive data-led upsell opportunities across an established customer base.

The role emphasizes strong leadership, CRM-driven decision making and a proactive approach to forecasting and pipeline discipline, delivering sustainable growth.

Qualifications

• 5+ years' B2B sales experience, ideally within SaaS or technology sectors.
• Track record of driving retention, renewals, upsell and cross-sell.
• Strong coaching and people leadership skills.
• Experience using CRM and data to drive commercial decisions.
• Strong forecasting and performance management capability.
• Confidence coaching salespeople through live opportunities and customer conversations.
• Experience managing hybrid sales teams.

Responsibilities

• Lead, coach and develop an existing sales team.
• Drive renewals and expansion revenue.
• Improve account planning and proactive customer engagement.
• Coach Account Managers on upsell and cross-sell opportunities.
• Use CRM and performance data to identify growth opportunities and churn risk.
• Run effective 1:1s, coaching sessions and development plans.
• Improve forecasting, pipeline visibility and sales discipline.
• Identify opportunities to improve processes, automation and productivity.
• Manage performance and support the team through change.
• Success is measured through customer growth rather than individual sales targets.

Skills

B2B sales

SaaS

Coaching & leadership

Forecasting & analytics

CRM & data-driven decisions

Upsell & cross-sell

Tools

CRM

Job description

SalesManager

Berkshire|Hybrid–3daysperweek

£100,000OTE+greatBenefits

CertusRecruitmentisworkingwithanestablishedandgrowingB2BSaaS/technologybusinesslookingforanexperiencedSalesManager.

Thisisapeople-focusedleadershiprolewithresponsibilityforretention,renewalsandexpansionrevenueacrossanestablishedcustomerbase.

You’llcoachanddevelopAccountManagers,improvecommercialperformanceandcreateamoreproactive,data-ledapproachtoupselling,cross-sellingandaccountgrowth.

TheRole

• Lead,coachanddevelopanexistingsalesteam
• Driverenewalsandexpansionrevenue
• Improveaccountplanningandproactivecustomerengagement
• CoachAccountManagersonupsellandcross-sellopportunities
• UseCRMandperformancedatatoidentifygrowthopportunitiesandchurnrisk
• Runeffective1:1s,coachingsessionsanddevelopmentplans
• Improveforecasting,pipelinevisibilityandsalesdiscipline
• Identifyopportunitiestoimproveprocesses,automationandproductivity
• Manageperformanceandsupporttheteamthroughchange

Successismeasuredthroughteamperformanceandcustomergrowthratherthananindividualsalestargets.

You’llideallyhave:

• 5+years'B2Bsalesexperience,ideallywithinSaaS,technology,businessservices,HR,trainingorL&D
• Atrackrecordofdrivingretention,renewals,upsellandcross-sell
• Strongcoachingandpeopleleadershipskills
• ExperienceusingCRManddatatodrivecommercialdecisions
• Strongforecastingandperformancemanagementcapability
• Theconfidencetocoachsalespeoplethroughliveopportunitiesandcustomerconversations
• Experiencemanaginghybridsalesteams

TheOpportunity

Joinanestablishedtechnologybusinesswithastrongcustomerbaseandtakeownershipofateamwithsignificantpotentialforfurthercommercialgrowth.

Thefocusissimple:retaingreatcustomers,identifyexpansionopportunitiesanddevelopahigh-performingsalesteam.

£100,000OTE(£55,000base+highlyachievablevariable),plusastrongbenefitspackageandongoingdevelopment.

Ifyou’reanexperiencedsalesleaderwhoenjoysdevelopingpeopleanddrivingrevenuefromexistingcustomers,we’dliketohearfromyou.

CertusRecruitmentGroup has25years'experienceconnectingexceptionaltalentwithtechnologybusinessesacrosstheUK,Europe,NorthAmericaandAPAC.