Sales Manager – IoT & Smart Security (Bilingual English/Mandarin)

Shanghai BSF Human Resources Co., Ltd; Greater London; On-site; GBP 55,000 - 90,000; Full time

Job summary

Shanghai BSF Human Resources Co., Ltd on behalf of a global smart security and IoT brand seeks an Europe Sales Manager based in the UK to drive regional revenue, expand distribution channels, and lead key account management. You will bridge European clients and headquarters, requiring fluency in English and Mandarin to coordinate across global teams.

This role offers a competitive base salary with performance-based bonus and a dynamic, multicultural work environment across Europe.

Qualifications

• Bachelor's degree or above, technical field preferred.
• Proven sales or business development experience in security or IoT domains.
• Business fluency in English and Mandarin for cross-border collaboration.

Responsibilities

• Drive revenue growth and execute regional sales plans to exceed targets.
• Expand channel ecosystem across Europe and onboard partners.
• Manage and grow strategic key accounts with multi-channel approaches.
• Monitor market trends and provide insights for product/strategy iterations.

Skills

Sales

Channel development

Key account management

Cross-cultural communication

Negotiation

Education

Bachelor's degree or above

Job description

Job brief

Are you a results-driven sales professional with a passion for smart security and IoT technology?
Our client is a global pioneer in competitive smart physical security and IoT solutions, specializing in cutting-edge intercom and access-control systems. With a strong focus on building robust channel ecosystems across diverse B2B verticals, they are looking to accelerate market penetration across Europe.
We are seeking a dedicated Europe Sales Manager based in the UK to drive regional sales delivery, expand distribution channels, and spearhead key account management. As a critical bridge between European clients and headquarters, fluency in both English and Mandarin is required for seamless cross-border collaboration.

What's in it for You?

• Competitive compensation package (Base salary + performance-based bonus).
• Opportunity to spearhead expansion for a fast-growing global IoT brand in Europe.
• Dynamic, collaborative, and multicultural working environment.

Responsibilities

• Drive Revenue Growth: Develop and execute strategic sales plans aligned with corporate objectives to consistently achieve and exceed regional revenue targets.
• Expand Channel Ecosystem: Nurture existing channel partnerships, develop sub-channel networks, and identify/onboard high-potential new distribution partners across Europe.
• Key Account Management: Manage and scale strategic key accounts while proactively acquiring new B2B clients through multi-channel business development approaches.
• Market Intelligence: Monitor and analyze competitor dynamics, client feedback, and emerging industry trends to provide actionable insights for product and strategy iteration.

Requirements

• Education: Bachelor's degree or above. Degrees in Computer Science, Telecommunications, Electronics, Automation, Electrical Engineering, or related technical fields are highly preferred.
• Experience: Minimum 2 years of proven sales or business development experience within the smart intercom, IP access control, or smart physical security industries.
• Language Skills: Business fluent in English and professional proficiency in Mandarin (Chinese) to coordinate effectively with internal technical and product teams.
• Industry Know-how: Solid understanding of international trade procedures, foreign trade documentation, and relevant European market regulations and compliance.
• Core Competencies: Self-motivated, execution-driven, quick learner, with exceptional cross-cultural communication and negotiation skills.
• Bonus Points: Existing network or business resources within the European security distribution or systems integration channel are highly preferred.