Sales Manager – IoT & Smart Security

Shanghai BSF Human Resources Co., Ltd; Greater London; On-site; GBP 65,000 - 90,000; Full time

Benefits offered by this job

Competitive compensation

Expansion opportunities in Europe

Multicultural environment

Job summary

Shanghai BSF Human Resources Co., Ltd seeks an Europe Sales Manager based in the UK to drive regional sales and expand distribution across Europe. The role requires managing key accounts and building multi-channel business development while coordinating with headquarters in Mandarin.

You will nurture partner ecosystems, analyze market trends, and deliver strategic plans to exceed regional revenue targets in a fast-growing global IoT brand.

Qualifications

• 2+ years in sales or business development in smart intercom, IP access control, or smart physical security.
• Bachelor's degree or above; technical field preferred.
• Fluent in English with professional Mandarin proficiency.
• Knowledge of European trade procedures and relevant market regulations.

Responsibilities

• Drive revenue growth by executing strategic sales plans to meet regional targets.
• Expand channel ecosystem by nurturing existing partners and onboarding new distributors across Europe.
• Manage strategic key accounts and pursue new B2B opportunities via multi‑channel BD approaches.
• Monitor competitor dynamics, client feedback, and market trends to inform product and strategy iterations.

Skills

Business development

English fluency

Mandarin proficiency

Negotiation

Cross-cultural communication

Education

Bachelor's degree

CS / Telecommunications / Electronics / Automation / Electrical Engineering

Job description

Job brief

Are you a results-driven sales professional with a passion for smart security and IoT technology?
Our client is a global pioneer in competitive smart physical security and IoT solutions, specializing in cutting-edge intercom and access-control systems. With a strong focus on building robust channel ecosystems across diverse B2B verticals, they are looking to accelerate market penetration across Europe.
We are seeking a dedicated Europe Sales Manager based in the UK to drive regional sales delivery, expand distribution channels, and spearhead key account management. As a critical bridge between European clients and headquarters, fluency in both English and Mandarin is required for seamless cross-border collaboration.

What's in it for You?

• Competitive compensation package (Base salary + performance-based bonus).
• Opportunity to spearhead expansion for a fast-growing global IoT brand in Europe.
• Dynamic, collaborative, and multicultural working environment.

Responsibilities

• Drive Revenue Growth: Develop and execute strategic sales plans aligned with corporate objectives to consistently achieve and exceed regional revenue targets.
• Expand Channel Ecosystem: Nurture existing channel partnerships, develop sub-channel networks, and identify/onboard high-potential new distribution partners across Europe.
• Key Account Management: Manage and scale strategic key accounts while proactively acquiring new B2B clients through multi-channel business development approaches.
• Market Intelligence: Monitor and analyze competitor dynamics, client feedback, and emerging industry trends to provide actionable insights for product and strategy iteration.

Requirements

• Education: Bachelor's degree or above. Degrees in Computer Science, Telecommunications, Electronics, Automation, Electrical Engineering, or related technical fields are highly preferred.
• Experience: Minimum 2 years of proven sales or business development experience within the smart intercom, IP access control, or smart physical security industries.
• Language Skills: Business fluent in English and professional proficiency in Mandarin (Chinese) to coordinate effectively with internal technical and product teams.
• Industry Know-how: Solid understanding of international trade procedures, foreign trade documentation, and relevant European market regulations and compliance.
• Core Competencies: Self-motivated, execution-driven, quick learner, with exceptional cross-cultural communication and negotiation skills.
• Bonus Points: Existing network or business resources within the European security distribution or systems integration channel are highly preferred.