Senior Business Development Manager

StairwaySoft, Ltd.; Greater London, Greater Manchester; Hybrid; GBP 70,000 - 120,000; Full time

Job summary

StairwaySoft, Ltd. is seeking a Senior Business Development Manager to accelerate growth across the UK market by acquiring new customers and expanding strategic partnerships.

This field-oriented hunter role focuses on opportunities from prospecting to closing, with onboarding passing ownership to an Account Manager for long-term retention. Based in Greater London/UK, the role requires deep security market knowledge, a strong network, and willingness to travel.

Qualifications

• Minimum 5 years of successful new business sales experience within the UK electronic security industry, with a strong network and deep market knowledge.
• Proven track record of consistently achieving and exceeding new business sales targets.
• Experience managing the full sales cycle from prospecting through negotiation and deal closure.
• Experience working with installers, integrators, distributors, and other channel partners within the security market.
• Strong commercial, negotiation, presentation, and relationship-building skills.
• Technical understanding of electronic security solutions – an advantage.
• Highly self-motivated, proactive, and results-driven, with a strong hunter mentality.
• Valid UK driving licence and willingness to travel extensively across the UK.
• Fluent English – mandatory.

Responsibilities

• Identify, develop, and secure new business opportunities across the UK market within the assigned territory.
• Generate qualified opportunities through proactive prospecting, networking, referrals, and direct customer engagement.
• Identify new verticals, market segments, and routes to market that support business growth.
• Increase the company's market presence and market share through the acquisition of new customers and strategic business opportunities.
• Develop relationships with prospective customers, strategic partners and key industry stakeholders.
• Manage the complete sales cycle from prospecting and opportunity creation through contract negotiation and closure.
• Conduct customer meetings, commercial presentations, product demonstrations, and solution discussions.
• Prepare and present proposals, quotations, and commercial offers.
• Lead commercial negotiations and secure profitable business agreements.
• Achieve agreed sales and new business growth targets.
• Establish relationships with decision-makers, influencers and key stakeholders.
• Represent the company at industry events, trade shows, exhibitions and networking forums.
• Develop business opportunities with installers, integrators, commercial partners and other key participants within the UK security market.
• Ensure full and accurate documentation of all activities in the CRM system (meetings, opportunities, quotations, forecasts, follow-ups, etc.).
• Maintain updated sales pipeline and forecasting data.
• Provide regular performance, customer insights, account updates, market feedback, competitive insights and activity reports to management.
• Work closely with Sales Engineers to deliver effective technical solutions during the sales process.
• Collaborate with Marketing to maximize lead generation and campaign effectiveness.
• Ensure seamless customer handover to Account Management following onboarding.

Skills

New business sales

Negotiation

Relationship building

Hunter mentality

Travel willingness

Fluent English

UK market knowledge

Presentation

Job description

Senior Business Development Manager

Senior Business Development Manager is responsible for driving the company's growth across the UK market through the acquisition of new customers, development of strategic opportunities, and expansion of market presence. This is a highly field-oriented hunter role focused on acquiring new customers, developing strategic partnerships, proactively creating new business opportunities, expanding market presence, and increasing market share. The successful candidate will own the full new business cycle, from prospecting and opportunity creation through commercial negotiation and deal closure, with a primary focus on winning new business rather than managing existing customer accounts. Following successful onboarding, customer ownership is transferred to the relevant Account Manager to ensure long-term customer development and retention.

Key Responsibilities

Business Development & Market Expansion

• Identify, develop, and secure new business opportunities across the UK market within the assigned territory.
• Generate qualified opportunities through proactive prospecting, networking, referrals, and direct customer engagement.
• Identify new verticals, market segments, and routes to market that support business growth.
• Increase the company's market presence and market share through the acquisition of new customers and strategic business opportunities.
• Develop relationships with prospective customers, strategic partners, and key industry stakeholders.

Sales Execution

• Manage the complete sales cycle from prospecting and opportunity creation through contract negotiation and closure.
• Conduct customer meetings, commercial presentations, product demonstrations, and solution discussions.
• Prepare and present proposals, quotations, and commercial offers.
• Lead commercial negotiations and secure profitable business agreements.
• Achieve agreed sales and new business growth targets.

Strategic Relationship Building

• Establish relationships with decision-makers, influencers and key stakeholders.
• Represent the company at industry events, trade shows, exhibitions and networking forums.
• Develop business opportunities with installers, integrators, commercial partners and other key participants within the UK security market.

CRM Documentation, Reporting & Internal Collaboration

• Ensure full and accurate documentation of all activities in the CRM system (meetings, opportunities, quotations, forecasts, follow-ups, etc.).
• Maintain updated sales pipeline and forecasting data.
• Provide regular performance, customer insights, account updates, market feedback, competitive insights and activity reports to management.
• Work closely with Sales Engineers to deliver effective technical solutions during the sales process.
• Collaborate with Marketing to maximize lead generation and campaign effectiveness.
• Ensure seamless customer handover to Account Management following onboarding.

Requirements

• Minimum 5 years of successful new business sales experience within the UK electronic security industry, with a strong network and deep market knowledge – mandatory.
• Proven track record of consistently achieving and exceeding new business sales targets.
• Experience managing the full sales cycle from prospecting through negotiation and deal closure.
• Experience working with installers, integrators, distributors, and other channel partners within the security market.
• Strong commercial, negotiation, presentation, and relationship-building skills.
• Technical understanding of electronic security solutions – an advantage.
• Highly self-motivated, proactive, and results-driven, with a strong hunter mentality.
• Valid UK driving licence and willingness to travel extensively across the UK.
• Fluent English – mandatory.

Location: Greater London area, Greater Manchester area

Type of employment: Hybrid

Project: Cloud-based security solutions, Smart Home

StairwaySoft is a global engineering provider of innovative software development services with a team of expert engineers.

We service various businesses internationally to create solutions and help companies achieve their technology goals.

We build software solutions through an ever-expanding UNIQUE HYBRID of Eastern European, Middle East and Central Asia Engineering matched with Israeli Innovation.