Sales Development Representative - Corporate prospecting

Return on Investment Ltd; Nantwich; Hybrid; GBP 30,000 - 50,000; Full time

Job summary

A leading automotive marketing firm in the UK is looking for a skilled Sales Development Representative to drive qualified pipelines across OEM and leasing clients. The ideal candidate will possess B2B sales development experience and be familiar with CRM systems. You'll work in a hybrid environment, ensuring high-quality appointments and conversion outcomes. Join a team that shapes the automotive industry through innovative sales strategies and enjoy benefits like private medical cover and advanced sales training.

Benefits

Private Medical & Dental Cover

Healthshield Cash Plan

Pension Scheme with 4% employer contribution

£500 annual Health & Wellbeing Allowance

Discounted Car Leasing Schemes

Birthday Day Off & Voucher

Education Bursary for continued professional development

Team Socials and incentives

Advanced sales training and industry accreditations

Qualifications

• Proven B2B sales development or appointment-setting experience.
• Confident use of CRM systems and digital prospecting tools.
• Experience within automotive, leasing or fleet environments is highly desirable.

Responsibilities

• Work on OEM/Leasing Company Prospecting Campaigns.
• Use CRM and sales intelligence tools to manage the pipeline.
• Deliver high-quality appointments and conversion outcomes.

Skills

B2B sales development experience

Consultative sales approach

CRM systems proficiency

Understanding of sales methodologies

Ability to perform in fast-paced environments

Tools

Salesforce

CRM systems

Job description

As a high-skill Sales Development Representative, you'll play a critical role in driving a qualified pipeline across OEM, leasing and fleet clients.

Responsibilities

• Work on our complex OEM/Leasing Company Prospecting Campaigns
• Use CRM and sales intelligence tools to manage and optimise the pipeline
• Apply structured sales methodologies (e.g. MEDPIC, BANT)
• Consistently deliver high-quality appointments and conversion outcomes
• Build trusted relationships with senior stakeholders
• Contribute to best practice, process improvement and innovation

You'll also support ROI's continued leadership in AI-enabled sales strategies, blending data, insight and human conversation.

Qualifications

• Proven B2B sales development or appointment-setting experience
• A consultative sales approach with strong questioning and listening skills
• Confident use of CRM systems and digital prospecting tools (Salesforce desirable)
• Understanding of structured sales methodologies and sales processes
• Experience within automotive, leasing or fleet environments (highly desirable)
• A strong ownership mindset with consistent performance delivery
• Ability to operate effectively in a fast-paced, target-driven environment while maintaining quality conversations
• Comfortable working autonomously while contributing to team success

If you're an experienced SDR ready to work with complex clients, take ownership of your performance, and progress in a structured, high-performing sales environment, ROI offers the challenge and opportunity you're looking for.

At ROI, we help shape the automotive industry through data-driven marketing, technology and sales innovation. Supporting over 70% of the UK automotive market, we work with leading OEMs, leasing companies and fleet providers to drive pipeline, performance and customer experience.

Benefits

• Private Medical & Dental Cover
• Healthshield Cash Plan
• Pension Scheme with 4% employer contribution
• £500 annual Health & Wellbeing Allowance
• Discounted Car Leasing Schemes
• Birthday Day Off & Voucher
• Education Bursary for continued professional development
• Team Socials and incentives
• Hybrid working
• Advanced sales training and industry accreditations (e.g. SAF)

You'll have the autonomy to own your pipeline and progress into more complex OEM or leasing appointment-setting roles.