Sales Development Representative

Kody Group; Greater London; On-site; GBP 26,000 - 45,000; Full time

Benefits offered by this job

Base Salary + Uncapped Commission

Job summary

Kody Group is expanding its sales team in the UK hospitality and commercial sectors, seeking a high-energy SDR to drive outbound prospecting and qualification. You will engage decision-makers, schedule demos, and hand off to AM/BD teams, while maintaining accurate CRM records.

The role emphasizes a hunter mindset, resilience to rejection, and strong communication skills. English fluency is essential, with Cantonese/Mandarin as a bonus for regional markets.

Qualifications

• Experience in SDR/BDR roles or telesales with B2B SaaS exposure.
• Strong verbal and written communication to articulate value clearly.
• Fluency in English; Cantonese/ Mandarin a bonus for APAC/EMEA markets.
• Comfortable with cold outreach and meeting targets.

Responsibilities

• Outbound lead generation for enterprise clients through calls, LinkedIn, and email.
• Qualify prospects and discovery to build a robust sales pipeline.
• Schedule discovery calls and demos for AM/BD/SDR teams with context.
• Maintain accurate CRM records and reporting of activities.
• Provide market feedback to refine value props and target lists.

Skills

Outbound lead generation

Qualification & discovery

Pipeline & CRM management

Market insights

Communication skills

Language proficiency in English

Sales tech familiarity

Hunter mentality

Tools

HubSpot CRM

Salesforce CRM

Outreach tools

Job description

At Kody, we are redefining automation and technology solutions for the hospitality and commercial sectors. We empower businesses to elevate efficiency, lower operational costs, and deliver superior customer experiences. As we continue our rapid expansion, we are looking for a high-energy, ambitious, and results-driven Sales Development Representative (SDR) to join our dynamic growth team.

Key Responsibilities

• Outbound Lead Generation: Identify and target potential enterprise clients (hotels, restaurants, commercial properties, etc.) through structured cold outreach, including cold calling, LinkedIn networking, and tailored email campaigns.
• Qualification & Discovery: Engage with key decision-makers, understand their operational pain points, and qualify prospective leads to build a healthy pipeline.
• Opportunity Handoff: Schedule qualified discovery calls and demo meetings for Account Managers(AMs) / Business Development (BDs)/ Sales Managers, ensuring smooth handoff and complete context.
• Pipeline & CRM Management: Accurately track all sales activities, prospect details, and interactions in the CRM system to ensure transparent data and reporting.
• Market Insights: Gather feedback from initial conversations to help refine value propositions, scripts, and target account lists in collaboration with Marketing and Product teams.
• Experience: 1–3 years of experience in Sales Development (SDR/BDR), Outbound Lead Generation, or Telesales, ideally in B2B SaaS, Hospitality Tech, Robotics, or Commercial Automation. (Energetic fresh graduates with strong sales drive are also welcome!)
• Mindset & Drive: High "Hunter" mentality, resilient against rejections, goal-oriented, and comfortable with cold outreach targets (e.g., volume of cold calls/emails).
• Communication Skills: Outstanding verbal and written communication skills with the ability to articulate value propositions clearly and concisely.
• Language Proficiency: Fluent in English. Cantonese / Mandarin (depending on target markets, e.g., APAC vs. EMEA) would be a bonus for this position.
• Sales Tech Stack: Familiarity with CRM systems (HubSpot / Salesforce) and outreach tools is a plus.
• Competitive Compensation: Base Salary + Uncapped Commission / Performance Bonus
• Clear Career Path: Direct track to Account Executive (AE), Account Manager (AM), or SDR Team Lead within 12–18 months based on performance
• Dynamic & Innovative Culture: Fast-paced, supportive, and technology-driven work environment.