Sales Development Representative

Orlo; Birmingham; Hybrid; GBP 26,000 - 38,000; Full time

Benefits offered by this job

Hybrid work

Central Birmingham HQ

Autonomy in role

Job summary

Orlo is seeking a proactive Sales Development Representative to join our growing SaaS team in Birmingham. You will identify and qualify new business opportunities, reaching out to prospects and fueling the sales funnel.

In this hybrid role, you’ll build relationships, craft targeted messaging, and collaborate with marketing and sales to drive pipeline growth from our central Birmingham HQ. With 1–2 years in SaaS lead generation, you’ll leverage outreach channels and CRM tools to exceed targets

Qualifications

• 1–2 years of experience in sales development or lead generation within a SaaS B2B environment.
• Proven ability to identify and qualify high-potential leads, generating opportunities that contribute to pipeline growth.
• Strong interpersonal and relationship-building skills, with a knack for connecting with prospects and understanding their needs.
• Results-driven mindset with a focus on meeting and exceeding outreach and lead qualification targets.
• Experience or interest in the Public Sector/Local Government/Emergency.
• Ability to manage multiple outreach efforts with attention to detail.

Responsibilities

• Build strong relationships with potential customers, understanding their needs and identifying how Orlo’s solutions address their challenges.
• Stay informed about market trends and competitor activity to identify new business opportunities.
• Conduct outreach via calls, emails, and social platforms to engage prospects and initiate meaningful conversations.
• Qualify leads by understanding their goals, challenges, and decision-making processes, ensuring alignment with Orlo’s offerings.
• Collaborate with sales, marketing, and customer success teams to refine outreach strategies and ensure a seamless handoff of qualified leads.
• Maintain accurate records in HubSpot, tracking all interactions, opportunities, and pipeline progress.
• Meet and exceed lead generation targets, contributing to quarterly sales goals.
• Craft engaging and impactful messaging to deliver through various channels.
• Leverage AI tools and platform data to enhance prospecting efficiency and personalise outreach.

Skills

Lead generation

SaaS sales

Prospecting

Relationship building

HubSpot

Public sector experience

Tools

HubSpot CRM

Job description

The next step in your sales career begins here.

Sales Development Representative

Full-time, Permanent | Birmingham, United Kingdom (Hybrid – 2 days per week in HQ) |

Who are Orlo?

Lots of solutions claim to bring digital communications teams together, but Orlo is the only platform purpose-built with the needs of public sector marketing, comms and citizen engagement professionals in mind.

Since its creation back in 2012, Orlo has built a network of like-minded sector experts and community partners to help us on our mission to share best practices and industry insights.

At Orlo, we’re passionate about helping our customers build trust with the communities they serve through brilliant digitial conversations. You’ll see our enthusiasm and passion for the work we do displayed throughout every interaction with us, whether it’s on a customer call, on one of our wonderful webinars or at our flagship BIG Social event

The Orlo Values

• We’re bold
• We graft
• We’re curious
• We give a sh*t
• We’re genuine

The Role

We are looking for a proactive and results-driven Sales Development Representative (SDR) to join our team. In this role, you will be at the forefront of our sales process, identifying and qualifying new business opportunities while proactively reaching out to prospective new customers. If you thrive on collaboration, enjoy connecting with people, and are passionate about driving business growth, this role is perfect for you.

Key Responsibilities:

• Build strong relationships with potential customers, understanding their needs and identifying how Orlo’s solutions can address their challenges.
• Stay informed about market trends and competitor activity to identify new business opportunities.
• Conduct outreach via calls, emails, and social platforms to engage prospects and initiate meaningful conversations.
• Qualify leads by understanding their goals, challenges, and decision-making processes, ensuring alignment with Orlo’s offerings.
• Collaborate with sales, marketing, and customer success teams to refine outreach strategies and ensure a seamless handoff of qualified leads.
• Maintain accurate records in HubSpot, tracking all interactions, opportunities, and pipeline progress.
• Meet and exceed lead generation targets, contributing to quarterly sales goals.
• Craft engaging and impactful messaging to deliver through various channels.
• Leverage AI tools and platform data to enhance prospecting efficiency and personalise outreach.

About You:

• 1-2 years of experience in sales development or lead generation within a SaaS B2B environment
• Proven ability to identify and qualify high-potential leads, generating opportunities that contribute to pipeline growth.
• Strong interpersonal and relationship-building skills, with a knack for connecting with prospects and understanding their needs.
• Results-driven mindset with a focus on meeting and exceeding outreach and lead qualification targets.
• Excellent organisational and communication skills, with the ability to manage multiple outreach efforts while maintaining attention to detail.
• Experience or interest in the Public Sector/Local Government/Emergency.
• Services landscape is highly desirable.

Why Join Orlo?

• Hybrid working with flexibility and autonomy.
• Opportunity to shape and own marketing activity in a new market of a growing SaaS business.
• Collaborative, supportive team culture.
• Based in a central Birmingham HQ with easy transport links.