US Marketing Manager

Orlo; Birmingham; Hybrid; GBP 55,000 - 75,000; Full time

Benefits offered by this job

Hybrid working

Central Birmingham HQ

Flexible remote days

Collaborative team culture

Job summary

Orlo is seeking an experienced US Marketing Manager to lead go-to-market marketing for our platform in the US, collaborating with the UK team. The role blends strategy, content creation, events and partner relations, with a two-day weekly presence at our Birmingham HQ and flexible remote days.

You will drive lead generation, demand gen, and brand consistency across channels, reporting to the Marketing Director. Travel to the US is planned twice yearly.

Qualifications

• Experience in multi-faceted marketing, preferably in tech/SaaS.
• Strong go-to-market, lifecycle marketing, and lead-gen skills.
• Excellent written and verbal communication; autonomous but collaborative.

Responsibilities

• Own US Marketing calendar; adapt UK materials for US audience.
• Maintain consistent US brand presence from tone to design assets.
• Plan and execute events, webinars, podcasts, and follow-up activities.
• Liaise between US sales and UK business to align campaigns.
• Create case studies and nurture partner relations.
• Collaborate with US and UK teams for consistent approach.
• Analyze campaign performance and optimise future activity.
• Willing to travel to the US at least twice per year.

Skills

Go-to-market

Lifecycle marketing

Lead generation

Cross-functional

Data-driven

Autonomous

SaaS marketing

Job description

Home — Careers — US Marketing Manager

The next step in your marketing career begins here.

US Marketing Manager

Full-time, Permanent | Birmingham, United Kingdom (Hybrid – 2 days per week in HQ) |

Who are Orlo?

Lots of solutions claim to bring digital communications teams together, but Orlo is the only platform purpose-built with the needs of public sector marketing, comms and citizen engagement professionals in mind.

Since its creation back in 2012, Orlo has built a network of like-minded sector experts and community partners to help us on our mission to share best practices and industry insights.

At Orlo, we’re passionate about helping our customers build trust with the communities they serve through brilliant digitial conversations. You’ll see our enthusiasm and passion for the work we do displayed throughout every interaction with us, whether it’s on a customer call, on one of our wonderful webinars or at our flagship BIG Social event

The Orlo Values

• We’re bold
• We graft
• We’re curious
• We give a sh*t
• We’re genuine

The Role

We’re looking for an experienced Marketing Manager to lead the go-to-market marketing execution for Orlo’s platform in the US.

This exciting opportunity will involve working closely with the UK Marketing team but specifically on US based activity. You’ll be the critical conduit between Orlo’s US sales team and the larger UK business. From lead gen strategy, email creation and distribution, event management to partner relations, this role will be the perfect fit for an experienced marketer who enjoys the broad marketing mix, thrives off multi-tasking, can execute to a high standard but with the flexibility of a start up mindset, and has a keen eye for detail.

Reporting directly to the Marketing Director, this role will form a key part of the Marketing team, with two days per week in our Birmingham HQ and the flexibility to work remotely for the remainder of the week.

Key Responsibilities:

• Own the US Marketing calendar, creating fresh content from scratch and modifying existing UK material for a US audience.
• Establish and maintain a consistent brand presence in the US, from tone of voice to design assets.
• Event, webinar and podcast planning, execution and follow up.
• Representing the US needs in all UK marketing activity.
• Case study creation.
• Nurturing existing partner relations and establishing new ones.
• Building close working relationships with both the US and UK based teams, ensuring collaboration and consistency in approach.
• Track and analyse campaign performance and effectiveness, using insights to optimise future activity.
• Flexible to travel to the US at least twice per year.

About You:

• Proven experience in a multi faceted marketing role, ideally within the technology or SaaS sector.
• Strong understanding of go-to-market strategy, lifecycle marketing and effective lead generation.
• Excellent written and verbal communication skills, with the ability to work autonomously but to adapt and flex based on feedback.
• Experience working cross-functionally, managing the needs of many stakeholders.
• High energy, self starter who is keen to take the initiative and experiment with new strategies and approaches.
• Commercially minded, with a customer-first approach.
• Comfortable using data and insights to inform decisions.
• Able to balance strategic thinking with hands‑on execution.

Desirable:

• Experience marketing B2B SaaS products.
• Familiarity with US market.
• Experience supporting public sector or regulated markets.
• Flexibility to sometimes start later/finish later to better align with US team timezones.

Why Join Orlo?

• Hybrid working with flexibility and autonomy.
• Opportunity to shape and own marketing activity in a new market of a growing SaaS business.
• Collaborative, supportive team culture.
• Based in a central Birmingham HQ with easy transport links.

See Orlo in action.

Join 400+ public sector organisations already building trust with Orlo.